User Guides

  • Engage+ Refreshed Interface - FAQ
    Say hello to Engage+’s new look! Engage+ has been beautifully modernized with new styling, making it brighter and easier to read and use. The new Top Navigation will have you moving fast as you cre...
  • Marigold AI - Margin Optimization
    Margin Optimization helps marketers to optimize margins and brand perception by deciding who receives an offer and who doesn't. This avoids over-discounting by choosing the optimal discount for eac...
  • Using Web Fonts in Engage+ to Stay On-Brand
    How to Manage Custom Fonts for Content Designer Why use web fonts? A creative font is ideal for brands that want to visually go big. On the other hand, more conservative brands may want to stick to...
  • Legacy View Interface Scheduled to Close in February 2024 - FAQ
    The Engage+ “Legacy View” has been available as an optional user interface since our go-live release of the Refreshed Interface in September 2023. Legacy View is now scheduled to close in February ...
  • ML STO User Guide
    Machine-Learning Send-Time-Optimization Introduction ML STO helps you optimize message send time to the best hour of the day for each person. ML STO uses machine learning (ML) models based on recip...
  • Using the Marigold AI Content Assistant with Best Practices for AI-Assisted Copywriting
    This user guide will tell you how to have the Marigold AI Content Assistant added to your Engage+, how to use the Marigold AI Content Assistant, the best practices for better, more efficient copywr...
  • Loyalty Segment Export User Guide in Engage+
    Prerequisites You must ensure that the Loyalty Segment Export Setup and the Engage+ Setup Guide for Loyalty Segment Export has been completed and tested first. Use Case #1: Use Loyalty Segment Exp...
  • LiveContent in Engage+
    Introduction LiveContent activates data into personalized content and makes emails more interactive, personalized, and timely.  With LiveContent integrated into Engage+, the real-time personalizati...
  • User Guide for BOT Mitigation in Engage+
    Understanding Bot Clicks, their Impact, and How to Gain Value from the Automatic Bot Mitigation in Engage+ Link clicks at the individual or campaign level are one metric for engagement. Typically, ...
  • Increase Open Rates and Engagement by Using and Testing Preheaders
    This guide describes the best practices for using preheaders, and shows how to use and test preheaders along with your subject line to increase engagement. What is the Email Preview? The email prev...
  • Apple MPP User Guide
    This guide describes the impacts of Apple Mail Privacy Protection (MPP) on marketers and explains the solutions provided by Marigold.  How To Use the Engage+ Solution for Apple MPP Summary   Under...
  • Email Deliverability: Brand Indicators for Message Identification (BIMI)
    Brand Indicators for Message Identification (BIMI) is a standard email specification in which Marketers can display their trademarked logos next to emails in supported MailBox Providers (MBP) such ...
  • GDPR / CCPA - Customer Profile Deletion
    Background In order to be compliant with the CCPA/GDPR, customers are sometimes required to delete consumers’ records from their Engage+ environment. Self-service clients can perform this task as t...
  • Engage+ Online Help
    For screen based contextual help click here.   Quick Links Configure a Campaign Create a Filter to target your Campaign Create Dynamic Content View Campaign Operational Reports