Cheetah Loyalty

Learn about membership programs, rewards, offers, segments and more.

Cheetah Loyalty

Product Overview

An overview of Cheetah Loyalty and recent releases.

  • Cheetah Loyalty Release Notes
    Detailed information about the latest releases of Cheetah Loyalty. Loyalty Version 23.2.0 Release Notes All fixes are automatically available to all customers upon upgrade to version 23.2.0 unless otherwise stated. Features Effectivity Periods | UX Redesign Background: Streamline the UX for the Effectivity Period screen to enhance the display of the Effectivity Period configuration. This  can display/hide fields based on the Period Type selected. Solution: For the following areas of the Admin...
  • Cheetah Platform (EDP) Release Notes
    Cheetah Platform (EDP) Version 22.4.0 Release Notes All features and fixes are automatically available to all customers upon upgrade to version 22.4.0, unless otherwise stated. Features Dynamic Content Proofing Enhancement for Smart Sending Campaign (Email Channel Only) - Beta version Available on Request Background Earlier, Smart sending (EDP) Campaigns’ email proofs feature used random Smart sending test members to drive the campaign’s personalization but NOT the dynamic content. Dynamic c...
  • Cheetah Loyalty Solution Overview
    Reward customer behaviors, build lasting relationships, and deliver value at every interaction with our scalable loyalty solution. Follow this link to learn more about Cheetah Loyalty.   Loyalty Glossary Glossary of Terms: Definitions for many common Loyalty terms and concepts.  Integration with Cheetah Messaging See the below guides for more information on how to integrate your Loyalty data with Cheetah Messaging.  Loyalty / Messaging Integration Guide -- Event-triggered Campaigns:  How t...
  • Cheetah Loyalty Glossary of Terms
    Loyalty Glossary  Overview The purpose of this document is to provide definitions for various terms and assets used throughout the Cheetah Loyalty application. Terms and Definitions The following table lists many common terms used in the Loyalty platform.   Terms  Definitions Activity Any event or action performed by a Member that can be captured and tracked by the Loyalty platform, such as a purchase or enrollment, for example. Some Activities are included in a standard system configur...

Technical Documentation

Cheetah Loyalty supports a suite of API endpoints that can be used to manage your Loyalty Members and to submit Member activities to your Loyalty program.

  • EDP / Loyalty Hive Tables
    The section explains the Hive tables in EDP/Loyalty, including details such as schema and how dynamic attributes are stored and queried. Introduction to Hive in EDP/ Loyalty The Cheetah Engagement Data Platform (EDP) is a world class data management platform that collects, unifies, and comprehends data in the context of the moment.  EDP is based on prescriptive, person centric data model, built especially for marketing use cases. The platform uses modern technologies and one among them is Hiv...
  • Member API
    The Member API can be used to manage data and actions inside the EDP and Cheetah Loyalty. To view the developer API documentation for the Member endpoint: click here.    Version History Version Date Description Approved / Reviewed By 1.0 October 2020 Initial release Cheetah Digital Product Management 1.1 September 2021 Added version history Cheetah Digital Product Management  
  • Program API
    The Program API can be used to integrate third-party systems with the EDP and Cheetah Loyalty. To view the developer API documentation for the Program endpoint: click here.  Note: A username / password is required to access the Program API documentation. Please contact your Services Representative if you need assistance.    Version History Version Date Description Approved / Reviewed By 1.0 October 2020 Initial release Cheetah Digital Product Management 1.1 September 2021 Added version...
  • Software Development Kits
    Cheetah Loyalty provides tools to help developers build applications rapidly. We provide platform-specific SDKs that will seamlessly connect to our web services. Introductory Discussions: Basic use cases for building loyalty apps.  Javascript SDK Resources: Guide developers in enhancing their brand website to display loyalty content such as challenges, offers, rewards and member profiles from Cheetah Loyalty. Android SDK Resources: A collection of libraries to aid developers in creating Andro...
  • Security Documentation
    An overview of Cheetah Loyalty's security provisions and standards. Cheetah Loyalty Security Overview Cheetah Loyalty EU GDPR White Paper (June 2019)  
  • Configuration and Developer Guides
    Configuration and developer guides for campaigns, messages, email templates, point of sale integrations and more. Cheetah Loyalty Campaigns - Configuration Guide Cheetah Loyalty Messages - Configuration Guide Cheetah Loyalty Email Templates - Developer Guide Cheetah Loyalty POS API - Developer Guide Cheetah Loyalty HTML Games - Developer Guide Cheetah Loyalty Phoenix Query - Developer Guide  

Members

The Members area of the Loyalty platform allows you to manage your Members, and to define Segments of your database.

  • GDPR / CCPA - Customer Profile Deletion
    For Cheetah Loyalty (LOY) and Engagement Data Platform (EDP), you have the ability to delete members from your system. There are three options to remove all member data and furthermore delete all other related data referencing the member’s data (associated content responses, activities, events, etc).  This article covers the options to delete member data from LOY or EDP to satisfy California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) requirements.  Note: It ...
  • Member Attributes Guide
    The Member Attributes guide covers how you can create, edit, and delete member attributes. Cheetah Loyalty includes a wide range of default System Attributes applicable to most client loyalty programs. You can create and customize Attributes in order to meet your specific business requirements. Table of contents Member Attributes Overview  View Member Attributes Working with Attributes  Overview  Create a Member Attribute Delete an Attribute Deploy Attribute Metadata  Populate a Member Attrib...
  • Merge Accounts via CSV
    With multiple members' accounts, you can consolidate them by merging. Merging accounts helps you organize accounts for existing members in your Loyalty system. This article addresses how to merge accounts through CSV using member id and batch actions.    How to Merge Accounts? This document summarizes the steps on how to merge accounts using the csr batch action. Create a CSV file. File header should be: member_id -- This is the main account where all the data will be transferred. source_m...
  • Merge Accounts via CSR
    With multiple members' accounts, you can consolidate them by merging. Merging accounts helps you organize accounts for existing members in your Loyalty system. This article addresses how to merge accounts through CSRs using the People capabilities on your side menu of the Member CSR tab.  Steps to merge accounts: Go to the Members > People. Search for the members to be merged. Account that will stay active:     Account that will be merged and deactivated:   Access the Member profile of t...
  • Members User Documentation
    From the Members area, you can view and manage the members of your Loyalty program, as well as build Segments to select the members that are included in an Audience.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Members: The Members screen provides a single, comprehensive view of every customer in your database – both known Members and unknown visitors. Segments: Segments are groups of Members that share c...

Campaigns

The Campaigns area of the Loyalty platform allows you to manage Campaigns used to target Offers to your Members.

  • Campaign User Documentation
    From the Campaigns area, you can view and manage your Offers, then use Campaigns to target those Offers to your Members.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Offers: Offers let clients present promotions to their Members, such as loyalty points, discounts, or merchandise. Campaigns: Campaigns are used to group together Offers into a ranked sequence, and to then target those Offers to Members.  Us...
  • Introducing Cheetah Intelligent Offers video
    Cheetah Intelligent Offers, a part of the Cheetah Personalization solution, allows marketers to design and personalize content for individualized “in-moment” experiences using advanced analytics and machine learning.  Watch the Cheetah Intelligent Offers video to learn more about offer management capabilities powered by rules, machine learning, or both.  
  • Product Documentation (Intelligent Offers)
    Step-by-step guidance on how to use Intelligent Offers and its capabilities. Personalization Companion Guide -- Intelligent Offers: This document describes in detail the Intelligent Offers capability of the Personalization solution.  Personalization Companion Guide -- Intelligent Messaging Offers: This document describes how to use Intelligent Offers within a Messaging Campaign.   
  • Solution Collateral (Intelligent Offers)
    Learn more about how Intelligent Offers allows marketers to design and personalize content for individualized “in-moment” experiences using advanced analytics and machine learning. Intelligent Offers Data Sheet: The attached document provides an overview of Intelligent Offers, its features, and related business benefits.
  • Coupon Offers Guide
    The Coupon Offers guide helps you create, customize, and understand offers that can be best used for your business. You can find contents such as creating an offer, discounts, expiration, certificate codes, and much more. This guide can help you manage and create coupons seamlessly.  Table of Contents Loyalty Offers Overview Coupon Lifecycle Working with Coupon Offers Create a Coupon Offer Coupon Definition Discount Type: Amount Discount Type: Percentage Discount Type: Free Discount Type: BOG...

Challenges

Challenges let you engage your Loyalty Members by challenging them to perform some action or activity on behalf of your brand.

  • Challenge User Documentation
    From the Challenges area, you can view and manage your Challenges.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Challenges: Challenges let you engage your Members by encouraging them to perform activities on behalf of your brand, often to earn prizes or points. User Guides and Online Help For more detailed step-by-step instructions, please see the Loyalty Online Help topics related to Challenges: Challe...

Rewards

Rewards are used in the platform as a way of encouraging your Members to participate in Challenges, Offers, and other aspects of your customer loyalty program.

  • Rewards User Documentation
    From the Rewards area, you can view and manage your loyalty program Rewards.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Rewards: Rewards are prizes that Members can redeem by spending their loyalty points. Badges: Badges are a type of Reward, allowing you to recognize and incentivize your Members. Members can view and share their Badges with friends and other Members.  User Guides and Online Help For m...

Rules

The Rules section is used to configure a loyalty program's earn, redeem, tier, and expiration requirements.

  • Rules User Documentation
    From the Rules area, you can configure different types of rules in your loyalty program, such as Tier Schemes, Earn Rules and Triggered Actions. Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Earn Rules: Earn Rules specify how Members earn metrics (such as points) for different Activity types. Triggered Actions: Triggered Actions are used to monitor changes to a Member profile, and to then execute a specific ...

Admin

  • Roles and Base Permissions
    Roles and Base Permissions This document serves as a reference for the initial setup of the level permission given to Customer Service Representatives (CSR). In addition, set up and default permission are included in this document.  Table of contents Overview Roles Setup Overview Access for CSR users is for reviewing Member information, including offers, orders, and messages sent to the member. The CSR user roles do not have the permission level to create, update, or delete program configurat...

Cheetah Loyalty Online Help

Access the online help documentation for Cheetah Loyalty.

  • Cheetah Loyalty Online Help
    The Cheetah Loyalty Online Help provides detailed step-by-step instructions for the platform.  To view the Online Help, click here.    Quick Links Manage your Members Create Segments to target your audience Create Rewards for your Members Define Triggered Actions Extend Offers to your Members