Product Overview & Updates

An overview of Cheetah Messaging and recent releases.

  • Cheetah Messaging Release Notes
    Detailed information about the latest releases of Cheetah Messaging.  October 2022 (22.10) Release Features will be deployed to all customers during October: NA - October 14, 2022 EMEA - October 18, 2022 Japan - October 26, 2022 Features  Subject Line Testing in the Age of Apple MPP Currently, Messaging does not include Subject Line on the Comparisons Report; a user must have Marketing Intelligence (MI) reporting to perform SLT (Subject Line Testing).  Also, even with Apple MPP opens withheld...
  • Cheetah Messaging Solution Overview
    Cheetah Messaging is the interaction layer of Cheetah Digital’s Customer Engagement Suite — designed for high volume enterprise email marketers. Learn more about Cheetah Messaging here.  

User Guides

  • Email Deliverability: Brand Indicators for Message Identification (BIMI)
    Brand Indicators for Message Identification (BIMI) is a standard email specification in which Marketers can display their trademarked logos next to emails in supported MailBox Providers (MBP) such as Yahoo, Fastmail, and Gmail.  The purpose of BIMI is to: Allow Marketers to display and control their brand logos in user’s inboxes Cultivate brand recognition Enhance user confidence by allowing users to see the trademarked/copyright logos associated with the specific brand before they open/inte...
  • GDPR / CCPA - Customer Profile Deletion
    Background In order to be compliant with the CCPA/GDPR, customers are sometimes required to delete consumers’ records from their Messaging environment. Self-service clients can perform this task as the need arises. Full service clients can request deletions from their Services team if they prefer. Please note, any record deletion done via the Messaging Interface will only affect a single table. If more than one sending table is being used or a joined table contains user data, a deletion jo...
  • Apple MPP User Guide
    This guide describes the impacts of Apple Mail Privacy Protection (MPP) on marketers and explains the solutions provided by Cheetah Digital.  How To Use the Cheetah Messaging Solution for Apple MPP Understanding the Impacts of Apple MPP on Marketers and How to Solve Them The Impact of Apple MPP on Open Rates Apple MPP Behavior Problems / Impacts to Marketers How to Solve This Using Cheetah Digital’s Solutions Apple Mail Privacy Protection (Apple MPP) loads onto a proxy server, the...
  • Contextual Online Help
    For screen based contextual help click here.    Quick Links Configure a Campaign Create a Filter to target your Campaign Create Dynamic Content View Campaign Operational Reports

API Technical Documentation

Cheetah Messaging supports a wide range of API endpoints that can be used to create and manage assets, or to automate functions, such as triggering the deployment of a campaign.

  • Swagger
    The Messaging Swagger page provides details about the different API endpoints and payloads, and allows you to send test requests, and receive a response.  Messaging Swagger page    
  • API Category: Data Management
    These endpoints allow you to load data into Cheetah Messaging. Endpoints Click on a link below to view the Technical Guide for each endpoint: HTTP POST: This feature is used to submit data collected from your consumers via a Web  Form, or from another system via an API Post.  Standard Data Load: The Standard Data Load endpoint provides the same functionality as the HTTP POST endpoint, except the Standard Data Load endpoint requires authentication using OAuth 2.0, and supports JSON and XML me...
  • API Category: Database Utilities
    These endpoints facilitate database management functions within Cheetah Messaging. Endpoints Click on a link below to view the Technical Guide for each endpoint: Activity: This endpoint allows you to retrieve activity details (such as "bounces," "clicks," opt outs," etc." for a specific recipient. This endpoint provides several different search options for finding the desired recipient. Campaign Procedures: This endpoint allows you to retrieve a list of all the custom stored procedures defin...
  • API Category: Campaign Management
    These endpoints are used to define and manage your campaigns in different channels. Endpoints Click on a link below to view the Technical Guide for each endpoint: Email Campaign: This endpoint allows you to manage your Email Campaigns -- you can request information about an existing Campaign, or update or delete a Campaign. You can also provide all of the information needed to define a new Email Campaign. Email Cell Campaign: This endpoint allows you to view and edit the individual cells wit...
  • API Category: Asset Management
    These endpoints are used to manage assets used by your campaigns. Cheetah Messaging makes use of many different types of assets to support your marketing efforts, such as Filters, Links, Seed Lists, and Content Blocks. Each of the following endpoints manages a specific type of asset: Alert Groups: This endpoint allows you to retrieve information about an Alert Group, to manage the recipients within an Alert Group, or to define a new Alert Group. Campaign Links: This endpoint allows you to re...
  • API Category: Campaign Deployment
    These endpoints are designed as “triggers” to execute the deployment of a marketing campaign. Messaging supports several different message structures and format types to exchange the necessary data needed to trigger the desired campaign. Endpoints Click on a link below to view the Technical Guide for each endpoint: HTTP POST Event: This feature is used to submit data collected from your consumers via a Web Form, or from another system via an API Post, then use that submission as the triggeri...
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Quick Start Guides

Quick Start Guides are available for a wide range of features and topics.

  • Email Campaigns
    Guides related to setting up and launching email campaigns using the Enhanced Workflow screen. How to create an Email Campaign: Create a new Campaign and provide the Campaign content.  Schedule a Campaign -- Date-triggered: Configure the schedule for a Date-triggered Campaign.  Schedule a Campaign -- Regular One-off: Configure the schedule for a Regular One-off Campaign.  Schedule a Campaign -- Event-triggered: Configure the schedule for an Event-triggered Campaign.  How to use the Content D...
  • Assets
    Guides related to creating and managing assets used in campaigns. Reusable Items: How to create various assets, such as Content Blocks, Opt-out Messages, Reply Handlers, Seed Lists, and Exclusion Lists.  Dynamic Blocks: How to build and manage your Dynamic Blocks.  Filters: How to build and manage your Filters. Looping Data: How to build and manage Looping Blocks and Simple Loops. Proofing Groups: How to build and manage your Proofing Groups. External Content Blocks: How to build and manage ...
  • Channels
    Guides related to publishing campaigns to channels other than email.  How to Create a Push Notification Campaign: Create and manage your Campaigns in the Push Notification channel.  How to Create an SMS Text Campaign: Create and manage your Campaigns in the SMS Text channel. How to Create an Ad Audience Campaign: Create and manage your Campaigns in the Ad Audience channel. How to Set Up Push Notifications: Configure the Push Notification channel within your Cheetah Messaging account.   
  • Data Management
    Guides related to import, exporting and managing data within Cheetah Messaging.  How to Create an Export Template: Create a repeatable Export Template.  How to Create a Data Map: Create a reusable Data Map for importing data into the platform.  How to Create an Import Template: Create a repeatable Import Template.  How to Enable EDP Fields: Enable fields from your Engagement Data Platform database for use in Messaging.  How to Create a Manual Import: Execute a one-off data import.  How to Vi...
  • Reports
    Guides related to operational, intelligence and custom reports in Cheetah Messaging.  Working with Campaign Reports: Configure and use the standard Operational Reports.  Working with Standard Marketing Intelligence Reports: Configure and use the standard Marketing Intelligence report.  How to Create Custom Marketing Intelligence Reports: Create your own custom Marketing Intelligence report.         

Platform Documentation

This section contains a wide range of documentation about Cheetah Messaging, focusing on the overall features and capabilities of the platform.

  • Features
    High-level descriptions of various features of the Cheetah Messaging platform.  Documents Campaign Scheduling: Description of the scheduling options available in regular one-off, date-triggered, and event-triggered Campaigns. Cheetah Messaging: Introduction: An introduction to the platform's features, concepts, and terminology, and instructions for setting up and deploying your first Campaign. Data Import Capabilities:  Description of the data import features available within Cheetah Messagi...
  • Channels
    How to configure and use specific marketing channels within Cheetah Messaging. Digital Print Capabilities: A description of the platform's features and capabilities related to the Print channel. Push Notification Capabilities:  A description of the platform's features and capabilities related to the Push Notification channel. SMS / MMS Text Capabilities: A description of the platform's features and capabilities related to the SMS Text channel. Web Capabilities: A description of the platform'...

Premium Features

This section provides user documentation for the premium features available for Cheetah Messaging -- Distributed Marketing and Cheetah Message Archive.

  • Cheetah Message Archive
    Cheetah Message Archive is a stand-alone product designed to help brands archive and access copies of all of their outbound email messages from Campaigns deployed from Cheetah Messaging or from Cheetah Messaging: Email. Message Archive provides a scalable method for clients to access their stored messages via an easy-to-use interface. Through the use of state-of-the-art search and indexing technology, users can quickly and easily search their archives based on any criteria found in the conten...
  • Distributed Marketing
    Distributed Marketing is an email content management tool specifically intended for use by corporations that have franchises, or store locations, that need to conduct their own email marketing efforts. Distributed Marketing gives the parent corporation the required oversight regarding the content, appearance, and branding of these messages, while still allowing the individual franchises some degree of customization. Distributed Marketing allows marketers at the franchise locations to create s...

Cheetah Messaging: Email (CheetahMail)

Learn about email mailings, segments, dynamic content and more.

  • Messaging: Email Online Help
    The Messaging: Email Online Help provides detailed step-by-step instructions for the entire platform.  To view the Online Help, click here.    Quick Links Configure an Email Mailing Create a Segment to target your Mailing View Mailing Summary Report  
  • Features
    High-level descriptions of various features of the Messaging: Email platform.  Documents API Best Practices: Best practices for using Messaging: Email APIs API Services Overview: Overview of how to use Messaging: Email APIs Bounce Handling Rules: Summary of the bounce handling rules within Messaging: Email  Customer Replies: Managing customer replies in Messaging: Email  Email Validation Rules: Standard Messaging: Email email validation rules Event Export Overview: Event Export details. Form...
  • Quick Start Guides
    Quick Start Guides for creating dynamic content and working with segments. Create Dynamic Content in Standard Mailings Exclude xDB from Segments User Agent Segmentation Working with Segments    
  • API Category: Authentication Service
    These endpoints validate a username/password combination and return a cookie to be used as an access token. Click on a link to view the Technical Guide for that endpoint.  login1: This service enables a client to access API services by creating a login cookie. This cookie is IP-restricted and lasts for eight hours after generation.  ok1: This service allows a client to ensure that they are properly passing the authentication cookie obtained by logging in to the Messaging: Email servers.  
  • API Category: User Services
    These endpoints can be used to manage the users, or customers, within your Messaging: Email database. Click on a link to view the Technical Guide for that endpoint. getuser1: This service allows the client to submit a customer’s email address, and to receive back the customer's demographic and subscription data. This endpoint should be used only to test that setuser1 or other services were successful during initial API setup. setuser1: This service allows the client to add subscribers to the...
  • API Category: Mailing Setup Services
    These endpoints can be used to manage mailings. Click on a link to view the Technical Guide for that endpoint. linkload1: This service allows the client to upload a "linkfile" to an existing Mailing.  mailgo1: This service allows the client to: Create a new Mailing Specify parameters for an existing Mailing (i.e. which Subscriber List(s) to use as an address source). Queue the Mailing. mailresults1: This service allows the client to retrieve email address-level Mailing results (delivered ...
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