Product Overview & Updates

An overview of Cheetah Messaging and recent releases.

  • Cheetah Messaging Release Notes
    Detailed information about the latest releases of Cheetah Messaging.  March 2023 (23.3.0) Release Features will be deployed to all customers during February: NA -March 10, 2023 APAC -March 11, 2023 EMEA -March 14, 2023 Japan - March 29, 2023 Enhancements Bot-clicks Now Visible on the Campaign Overview Report Link click activity is a key metric Marketers use to gauge the success of their campaign. It can indicate actual or real readers of campaign content.  Bots can be utilized by organization...
  • Messaging - Upcoming Maintenance
    The upcoming release to the Cheetah Messaging platform is scheduled by region: AMER Friday, April 14, 202311:00 PM EDT - 3:00 AM EDTSee impact details. APAC Saturday, April 15, 20238:30 AM IST - 12:30 PM IST11:00 AM HKT - 3:00 PM HKT1:00 PM AET - 5:00 PM AETSee impact details. EMEA Tuesday, April 18, 202312:00 AM CET - 2:00 AM CETSee impact details. JAPAN Wednesday, April 26, 202312:00 AM JST - 4:00 AM JSTSee impact details.
  • Cheetah Messaging Solution Overview
    Our best-in-class cross-channel messaging capabilities empower brands to deliver on their promises and meet enterprise-scale consumer needs. Follow this link to learn more about Cheetah Messaging.  
  • FAQ: Dynamic Link Redirection Vulnerability
    FAQ: Dynamic Link Redirection Vulnerability What is the vulnerability? Many of our customers use Cheetah Messaging advanced features, including link personalization and dynamic domain redirects. We have identified a vulnerability in the dynamic redirection feature where an outside actor may copy and then modify the links to redirect to a different, unauthorized destination. These modified links may be used to intentionally misdirect users or misrepresent an organization, resulting in potentia...
  • Anti-phishing Features
    Anti-phishing Features Overview "Phishing" refers to the fraudulent use of email messages that are disguised to look like messages from reputable companies, but are actually intended to induce the consumer to reveal sensitive information, such as passwords or credit card numbers. This topic describes the features available in Cheetah Messaging to prevent phishing attacks from links sent as part of Messaging Campaigns.  Cheetah Messaging uses the concept of "redirects" for tracking link clicks...

User Guides

  • Increase Opens with the Inbox Preview - Using Cheetah Messaging Preheaders
    What is the Email Preview? The email preview will always be the first text in the email. In an HTML email, the first text is relevant to the opened email, usually not the subject line. What is an Email Preheader? An email preheader is invisible text that is added to the top of an email’s HTML to become the preview, instead of the first email text. It does not appear in the actual email when it is opened. Why Use a Preheader? Often with HTML emails, the first text in the email is not the opt...
  • Email Deliverability: Brand Indicators for Message Identification (BIMI)
    Brand Indicators for Message Identification (BIMI) is a standard email specification in which Marketers can display their trademarked logos next to emails in supported MailBox Providers (MBP) such as Yahoo, Fastmail, and Gmail.  The purpose of BIMI is to: Allow Marketers to display and control their brand logos in user’s inboxes Cultivate brand recognition Enhance user confidence by allowing users to see the trademarked/copyright logos associated with the specific brand before they open/inte...
  • GDPR / CCPA - Customer Profile Deletion
    Background In order to be compliant with the CCPA/GDPR, customers are sometimes required to delete consumers’ records from their Messaging environment. Self-service clients can perform this task as the need arises. Full service clients can request deletions from their Services team if they prefer. Please note, any record deletion done via the Messaging Interface will only affect a single table. If more than one sending table is being used or a joined table contains user data, a deletion jo...
  • Apple MPP User Guide
    This guide describes the impacts of Apple Mail Privacy Protection (MPP) on marketers and explains the solutions provided by Cheetah Digital.  How To Use the Cheetah Messaging Solution for Apple MPP Understanding the Impacts of Apple MPP on Marketers and How to Solve Them The Impact of Apple MPP on Open Rates Apple MPP Behavior Problems / Impacts to Marketers How to Solve This Using Cheetah Digital’s Solutions Apple Mail Privacy Protection (Apple MPP) loads onto a proxy server, the...
  • Messaging Online Help
    For screen based contextual help click here.    Quick Links Configure a Campaign Create a Filter to target your Campaign Create Dynamic Content View Campaign Operational Reports

Journey Designer

Assistance, guides, and additional information on Journey Designer can all be found here.

  • Journey Designer Release Notes
    The latest Journey Designer releases and features. Undo/Redo (September 22nd, 2022) This one really needs no introduction! When you're trying out ideas or making changes to a journey, you can now undo and redo changes using the icons on the canvas or via the following keyboard shortcuts: Windows: Undo CTRL+Z, Redo CTRL+Y Mac: Undo CMD+Z, Redo CMD+SHIFT+Z   Step Notes (September 22nd, 2022) Have you ever looked back at something you did a while ago and can't, for the life of you, remember w...
  • Introducing Journey Designer video
    Find out more about our new Journey Designer product. What if interactions with consumers didn't feel like one-off transactions? What if, with every email, every offer, every message, and every action, you could strengthen the relationship and build a strong foundation for long-term customer loyalty? Our vision is to help brands turn every interaction into a meaningful moment that is personalized based on your consumer's preferences, needs, likes, and dislikes. Helping you optimize and improv...
  • Journey Designer Online Help
    Step-by-step guidance on how to use Journey Designer. Self-service Journeys: This Online Help topic explains how to create and manage your own journeys.  Standard Journey Overview: This Online Help topic provides a quick overview of the "out-of-the-box" journeys available within Journey Designer.  
  • Introducing Self Service Journeys
    We’re committed to investing in tools and solutions that help marketers create engaging omni-channel campaigns and experiences that drive results. As part of that investment, we are excited to announce the release of Self Service Journeys.  What are Self Service Journeys? Self Service Journeys help you kick off all manner of conversations with a consumer, and then keep them going. By combining listening, decisioning and execution, you can build bespoke multi-step marketing experiences that re...
  • Journey Companion Guides
    We've produced a series of Companion Guides to help you explore the journeys that are available out-of-the-box. Each guide outlines how the journey can help you, how you can tweak and customize it and the prerequisites to publishing a successful journey to your audience. Abandoned Cart Entice a consumer to complete their purchase by sending them a special Offer and a series of reminders that they have items in their shopping cart. Find out more in the Abandoned Cart Companion Guide.  Annive...
  • Solution Collateral
    Learn more about how Journey Designer helps non-technical marketers browse, create, publish, and manage advanced journeys powered by the Cheetah Digital Help Center. Journey Designer Data Sheet: The document provides an overview of Journey Designer, its features, and related business benefits.

API Technical Documentation

Cheetah Messaging supports a wide range of API endpoints that can be used to create and manage assets, or to automate functions, such as triggering the deployment of a campaign.

  • Swagger
    The Messaging Swagger page provides details about the different API endpoints and payloads, and allows you to send test requests, and receive a response.  Messaging Swagger page    
  • API Category: Data Management
    These endpoints allow you to load data into Cheetah Messaging. Endpoints Click on a link below to view the Technical Guide for each endpoint: HTTP POST: This feature is used to submit data collected from your consumers via a Web  Form, or from another system via an API Post.  Standard Data Load: The Standard Data Load endpoint provides the same functionality as the HTTP POST endpoint, except the Standard Data Load endpoint requires authentication using OAuth 2.0, and supports JSON and XML me...
  • API Category: Database Utilities
    These endpoints facilitate database management functions within Cheetah Messaging. Endpoints Click on a link below to view the Technical Guide for each endpoint: Activity: This endpoint allows you to retrieve activity details (such as "bounces," "clicks," opt outs," etc." for a specific recipient. This endpoint provides several different search options for finding the desired recipient. Campaign Procedures: This endpoint allows you to retrieve a list of all the custom stored procedures defin...
  • API Category: Campaign Management
    These endpoints are used to define and manage your campaigns in different channels. Endpoints Click on a link below to view the Technical Guide for each endpoint: Email Campaign: This endpoint allows you to manage your Email Campaigns -- you can request information about an existing Campaign, or update or delete a Campaign. You can also provide all of the information needed to define a new Email Campaign. Email Cell Campaign: This endpoint allows you to view and edit the individual cells wit...
  • API Category: Asset Management
    These endpoints are used to manage assets used by your campaigns. Cheetah Messaging makes use of many different types of assets to support your marketing efforts, such as Filters, Links, Seed Lists, and Content Blocks. Each of the following endpoints manages a specific type of asset: Alert Groups: This endpoint allows you to retrieve information about an Alert Group, to manage the recipients within an Alert Group, or to define a new Alert Group. Campaign Links: This endpoint allows you to re...
  • API Category: Campaign Deployment
    These endpoints are designed as “triggers” to execute the deployment of a marketing campaign. Messaging supports several different message structures and format types to exchange the necessary data needed to trigger the desired campaign. Endpoints Click on a link below to view the Technical Guide for each endpoint: HTTP POST Event: This feature is used to submit data collected from your consumers via a Web Form, or from another system via an API Post, then use that submission as the triggeri...
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Quick Start Guides

Quick Start Guides are available for a wide range of features and topics.

  • Email Campaigns
    Guides related to setting up and launching email campaigns using the Enhanced Workflow screen. How to create an Email Campaign: Create a new Campaign and provide the Campaign content.  Schedule a Campaign -- Date-triggered: Configure the schedule for a Date-triggered Campaign.  Schedule a Campaign -- Regular One-off: Configure the schedule for a Regular One-off Campaign.  Schedule a Campaign -- Event-triggered: Configure the schedule for an Event-triggered Campaign.  How to use the Content D...
  • Assets
    Guides related to creating and managing assets used in campaigns. Reusable Items: How to create various assets, such as Content Blocks, Opt-out Messages, Reply Handlers, Seed Lists, and Exclusion Lists.  Dynamic Blocks: How to build and manage your Dynamic Blocks.  Filters: How to build and manage your Filters. Looping Data: How to build and manage Looping Blocks and Simple Loops. Proofing Groups: How to build and manage your Proofing Groups. External Content Blocks: How to build and manage ...
  • Channels
    Guides related to publishing campaigns to channels other than email.  How to Create a Push Notification Campaign: Create and manage your Campaigns in the Push Notification channel.  How to Create an SMS Text Campaign: Create and manage your Campaigns in the SMS Text channel. How to Create an Ad Audience Campaign: Create and manage your Campaigns in the Ad Audience channel. How to Set Up Push Notifications: Configure the Push Notification channel within your Cheetah Messaging account.   
  • Data Management
    Guides related to import, exporting and managing data within Cheetah Messaging.  How to Create an Export Template: Create a repeatable Export Template.  How to Create a Data Map: Create a reusable Data Map for importing data into the platform.  How to Create an Import Template: Create a repeatable Import Template.  How to Enable EDP Fields: Enable fields from your Engagement Data Platform database for use in Messaging.  How to Create a Manual Import: Execute a one-off data import.  How to Vi...
  • Reports
    Guides related to operational, intelligence and custom reports in Cheetah Messaging.  Working with Campaign Reports: Configure and use the standard Operational Reports.  Working with Standard Marketing Intelligence Reports: Configure and use the standard Marketing Intelligence report.  How to Create Custom Marketing Intelligence Reports: Create your own custom Marketing Intelligence report.         

Platform Documentation

This section contains a wide range of documentation about Cheetah Messaging, focusing on the overall features and capabilities of the platform.

  • Features
    High-level descriptions of various features of the Cheetah Messaging platform.  Documents Campaign Scheduling: Description of the scheduling options available in regular one-off, date-triggered, and event-triggered Campaigns. Cheetah Messaging: Introduction: An introduction to the platform's features, concepts, and terminology, and instructions for setting up and deploying your first Campaign. Data Import Capabilities:  Description of the data import features available within Cheetah Messagi...
  • Channels
    How to configure and use specific marketing channels within Cheetah Messaging. Digital Print Capabilities: A description of the platform's features and capabilities related to the Print channel. Push Notification Capabilities:  A description of the platform's features and capabilities related to the Push Notification channel. SMS / MMS Text Capabilities: A description of the platform's features and capabilities related to the SMS Text channel. Web Capabilities: A description of the platform'...

Premium Features

This section provides user documentation for the premium features available for Cheetah Messaging -- Distributed Marketing and Cheetah Message Archive.

  • Cheetah Message Archive
    Cheetah Message Archive is a stand-alone product designed to help brands archive and access copies of all of their outbound email messages from Campaigns deployed from Cheetah Messaging or from Cheetah Messaging: Email. Message Archive provides a scalable method for clients to access their stored messages via an easy-to-use interface. Through the use of state-of-the-art search and indexing technology, users can quickly and easily search their archives based on any criteria found in the conten...
  • Distributed Marketing
    Distributed Marketing is an email content management tool specifically intended for use by corporations that have franchises, or store locations, that need to conduct their own email marketing efforts. Distributed Marketing gives the parent corporation the required oversight regarding the content, appearance, and branding of these messages, while still allowing the individual franchises some degree of customization. Distributed Marketing allows marketers at the franchise locations to create s...

Cheetah Messaging: Email (CheetahMail)

Learn about email mailings, segments, dynamic content and more.

  • Messaging: Email Online Help
    The Messaging: Email Online Help provides detailed step-by-step instructions for the entire platform.  To view the Online Help, click here.    Quick Links Configure an Email Mailing Create a Segment to target your Mailing View Mailing Summary Report  
  • Features
    High-level descriptions of various features of the Messaging: Email platform.  Documents API Best Practices: Best practices for using Messaging: Email APIs API Services Overview: Overview of how to use Messaging: Email APIs Bounce Handling Rules: Summary of the bounce handling rules within Messaging: Email  Customer Replies: Managing customer replies in Messaging: Email  Email Validation Rules: Standard Messaging: Email email validation rules Event Export Overview: Event Export details. Form...
  • Quick Start Guides
    Quick Start Guides for creating dynamic content and working with segments. Create Dynamic Content in Standard Mailings Exclude xDB from Segments User Agent Segmentation Working with Segments    
  • API Category: Authentication Service
    These endpoints validate a username/password combination and return a cookie to be used as an access token. Click on a link to view the Technical Guide for that endpoint.  login1: This service enables a client to access API services by creating a login cookie. This cookie is IP-restricted and lasts for eight hours after generation.  ok1: This service allows a client to ensure that they are properly passing the authentication cookie obtained by logging in to the Messaging: Email servers.  
  • API Category: User Services
    These endpoints can be used to manage the users, or customers, within your Messaging: Email database. Click on a link to view the Technical Guide for that endpoint. getuser1: This service allows the client to submit a customer’s email address, and to receive back the customer's demographic and subscription data. This endpoint should be used only to test that setuser1 or other services were successful during initial API setup. setuser1: This service allows the client to add subscribers to the...
  • API Category: Mailing Setup Services
    These endpoints can be used to manage mailings. Click on a link to view the Technical Guide for that endpoint. linkload1: This service allows the client to upload a "linkfile" to an existing Mailing.  mailgo1: This service allows the client to: Create a new Mailing Specify parameters for an existing Mailing (i.e. which Subscriber List(s) to use as an address source). Queue the Mailing. mailresults1: This service allows the client to retrieve email address-level Mailing results (delivered ...
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