Cheetah Engagement Data Platform

The Cheetah EDP is the foundation of our Customer Engagement Suite, which collects, unifies, and makes sense of data in the context of the moment.  Learn more about Cheetah EDP here.

The Cheetah Engagement Data Platform (EDP) is a world class data management platform that leverages real-time customer interactions, and delivers meaningful engagement throughout the customer lifecycle. Cheetah Decisioning, a marketing rules engine within the Cheetah EDP, can enable marketers to deliver the next best campaign for every consumer based on their demographic and behavioral data. Learn more about our decisioning capabilities with the Decisioning Data Sheet here.    

Citizen Data Scientist (CDS) allows you to build models, derive insights, and better understand your customers without the need to write a single line of code.  Learn more about Citizen Data Scientist here: Citizen Data Scientist Data Sheet.pdf  

The Program API is used by brands and partners to directly integrate their existing systems with Cheetah Digital EDP and Loyalty. To view the developer API documentation for the Program endpoint: click here.  Note: A username / password is required to access the Program API documentation. Please contact your Services Representative if you need assistance.     

The Member API allows developers to connect to endpoints relating to data and actions inside Cheetah Digital EDP and Loyalty. To view the developer API documentation for the Member endpoint: click here.     

The reporting and analytics engine in the Engagement Data Platform (EDP) is designed to analyze all the data available in the platform, and to transform this data into useful and actionable insight.  Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Reporting and Analytics Quick Start Guide: How to view and manage standard EDP reports. Custom Dashboards Quick Start Guide: How to create a custom reporting Dashboa...

An Audience is a group of consumers that share common characteristics, such as demographics or patterns in interaction history. In the Engagement Data Platform, you build Segments to select the consumers that are included in an Audience.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Audiences: How to segment your People table for targeting and other purposes.  Send a Campaign (Messaging table): How to defi...

From the Data section, you can view and edit the People in your EDP database.  Other screens grant access to other tables, such as Products, Orders, and Places.  Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Working with Members: How to view and edit the People in your database.  User Guides and Online Help For more detailed step-by-step instructions, please see the EDP Online Help topics related to Data: ...

From the Definitions area of EDP, you can define the Attributes used in your People table, as well as configure other aspects of your account, such as Business Units, Personalization Rules, and Business Units.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Activity Types: Create custom Activity Types for tracking consumer behavior. People Attributes: View and manage the fields in EDP that relate to your cus...

From the Integrations area of EDP, you can define imports into your database, exports from your database, and "connectors" to other platforms and services.   Quick Start Guides Quick Start Guides are designed to get you up to speed quickly on a specific feature or topic in the platform.  Import Data: Import data into any table in your EDP database. Export Data: Export data from any table in your EDP database. Export Ad Audience Data: Export Person records and send to Google or Facebook ad pl...

Cheetah Digital’s out-of-the-box machine learning (ML) capabilities equip marketers with the tools needed to uncover valuable customer insights and leverage them for optimized results. Learn more about Cheetah ML capabilities through Machine Learning Data Sheet attached here.  

The documents in this section describe our standard Machine Learning statistical models -- Propensity, Clustering, and Send Time Optimization.   User Guides Machine Learning Capabilities: Description of the standard, default Machine Learning data models and reports. Online Help For more detailed instructions on how to use the Machine Learning (ML) features in EDP, please see the EDP Online Help. Machine Learning Models: How to view and manage your ML Models.  ML Insights: View reports and ...

Citizen Data Scientist (CDS) builds upon the platform's Machine Learning capabilities, by simplifying the complexities of data science tools, and delivering an intuitive modeling workflow accessible to marketers. User Guides Citizen Data Scientist Overview: How to use the Citizen Data Scientist feature to create custom data models designed to meet your specific use cases.  Online Help For more detailed instructions on how to use the Citizen Data Scientist features in EDP, please see the EDP...

The EDP Online Help provides detailed step-by-step instructions for the entire platform.  To view the Online Help, click here.    Quick Links Manage customers Select customers with a Segment Create automated Triggered Actions