We’re committed to investing in tools and solutions that help marketers create engaging omni-channel campaigns and experiences that drive results. As part of that investment, we are excited to announce the release of Self Service Journeys.
What are Self Service Journeys?
Self Service Journeys help you kick off all manner of conversations with a consumer, and then keep them going. By combining listening, decisioning and execution, you can build bespoke multi-step marketing experiences that reflect your brand’s unique character and guide customers through their own personal adventures that react to their action, inaction and other events. Our user-friendly, drag-and-drop journey designer puts this power directly in the hands of marketers along with real-time metrics and insights that help them understand the impact they’re having.
Self Service Journeys allow you to:
- Build new journeys from scratch
- Edit an existing journey or use a template as a starting point
- Design multi-track journeys that route users by decision or external activity
- Simulate how the journey will react to different users and situations
- Publish journeys and track real-time metrics
What are Self Service Journeys used for?
Self Service Journeys help you save time by offering a marketer-friendly interface to create unique audience experiences such as personalized customer onboarding; nudges and reminders about upcoming events or benefits that are about to expire; abandoned browse, form or cart handling; contextual profiling based on declared interests; and many other experiences that help them gain value from their relationship with you and help them navigate through your customer lifecycle.
You can design and draw sophisticated multi-channel journeys, with conditions to route users to the most appropriate next action and different tracks to react to customer-related activities, all without writing a single line of code. If EDP is aware of an activity, it can be used in your journey. Activities can be pretty diverse: from e-commerce activities like adding to cart, making a purchase, shipping an order or delivering a package; sports and fitness activities like booking your first class, swiping your pass at the gym or reaching your fitness goal; to travel activities like boarding a plane, being delayed on the tarmac or checking out of your hotel.
With Self Service Journeys, it’s easy to visualize the workflow you’ve designed, track performance and readily respond to changing business requirements.
Benefits of Self Service Journeys
Benefits of Self Service Journeys include engaging customer experiences; improved business outcomes; reduced time-to-market; ease-of-use and the agility to respond rapidly to changing business needs. This gives marketers more control over “always-on” marketing and will help them reduce their dependence on technical resources.
With Self Service Journeys, you are set free from the constraints of templates and from “black box” coded alternatives… all of your journeys can be visualized, simulated and evaluated in a consistent way and all of them can be tweaked to meet your unique needs.
The Release
With the first release of Self Service Journeys, you can:
- Build new journeys from scratch
- Edit an existing journey or use a template as a starting point
- Design multi-track journeys that route users by decision or external activity
- Simulate how the journey will react to different users and situations
- Publish journeys and track real-time metrics
How does it work?
Getting started with Self Service Journeys is easy:
- From the Journeys page, click the “Add journey” icon on the top right corner
- Choose to build your journey from scratch or use a standard journeys as your starting point
- Give your journey a name
- Drag-and-drop the relevant journey actions from Add Step “+”
- Draw connections between appropriate steps
- Switch to the “Journey Map” view and configure each step e.g. select the Cheetah Messaging campaigns to send in “Send Email” steps
- Hit “Apply” or “Save” to save your changes
If you’d like more detailed instructions, please see the Journey Designer Online Help.
If you need help or have any questions, please reach out to your Customer Success Manager or email global.support@cheetahdigital.com who will be happy to help get you started and run you through the options available.