The latest Journey Designer releases and features.
A/B Split Decision Step (August 19th, 2021)
With this release, we have introduced a new decision step called A/B Split Decision. This enables you to control the percentage of users that are sent down each journey path either by specifying a numeric percentage value or by using a slider. With our follow-on release, you will be able to analyze outcomes and, as result, gain insight into the performance of each journey path.
Self Service Journeys (August 02nd, 2021)
Today’s consumers want so much more and their expectations to be treated as an individual by brands are at an all-time high. As such, there's a need to create personalized experiences tailored to each consumer so that they feel special and important. With this in mind, we are excited to announce the release of Self-Service Journeys.
With Self-Service Journeys, we have made it much easier for marketers to design, build and launch sophisticated multi-step journeys. You don’t need to be a developer or a designer to use Journey Designer. With Self-Service Journeys, you can readily create and design ideal customer experiences using an easy-to-use drag-and-drop user interface and in a few simple clicks.
This release of Self Service Journeys will allow you to:
- Build new journeys from scratch
You can start building marketing flows using a blank canvas by clicking on the “+” icon on the top right corner of “My Journeys”. This will allow you to simply drag-and-drop any number of steps and in any order you like to build marketing flows that are relevant to your customers’ needs.
- Build new journeys using any standard journey template
Alternatively, you can choose the “Start from a library template” option to use any of our existing journey templates from the library as a starting point. This will create a brand new instance of the journey template, ready for you to modify as per your needs.
- Modify existing journeys
You can also make changes to any of your existing journeys. You can add or remove steps and change the flow of your marketing experience by unlocking the canvas (bottom left). Please remember to republish your journey to ensure your changes are available to customers.
We have also made sure that the process of building journeys is intuitive and helps you along the way:
- Basic Journey Validation
You can now feel assured that the journey you build will have all the necessary components it needs to work. As you build your journey, Journey Designer will provide meaningful and easy-to-understand guidance when it identifies issues in your journey map.
- Contextual Help
As you interact with steps and connections, will also provide relevant hints to help you perform the required operations e.g. it will inform you of keyboard shortcuts to delete a journey connection or how to create an anchor point to reshape a connection path.
- Journey Step Connection Enhancements
We have also made it easy for marketers to organise and structure their journey maps by allowing them to:
- Reshape connections
- Add connection labels
- Set a connection’s label position
If you’d like to find out more, please take a look at our Introducing Journey Designer article.
Under-the-hood improvements (July 13th, 2021)
- Identifying and storing changes made to a journey map as a Journey Revision.
- Updating how journey metrics track users in a wait step. Instead of only counting users exiting from a wait step, we now also count the number of users who enter a wait step so that we can improve visibility in Journey Metrics.
- Instead of relying solely on a user’s profile for their locale information, we will use a user’s browsers’ locale data to determine language choice in the Journey Designer console
Run multiple journeys simultaneously (June 23rd, 2021)
With this release, users can run multiple journeys of the same type simultaneously. The platform will warn you if there’s a chance that more than one journey might be listening to the same activity. We've also added support for Japanese. Our console is now available in Japanese as well as English! We’ll be adding more languages in the coming months. Finally, we’ve also improved how we calculate Journey Metrics for the wait step. Users will now be counted as they enter the wait as opposed to counting them only after they exited the wait step.
Journey Logs (June 17th, 2021)
We have added new details to the Journey Logs screen. In addition to User Activity logs that let you see an individual user’s progress through the journey, you can now see a list of Journey Revisions including changes to your journey and workflow events, like publishing.
We have also improved the warning messaging used for operations like “Delete”, “Stop” and “Publish”. The updated messages more clearly indicate the outcome for each of these operations.
Journey Time Series Metrics (May 04th, 2021)
We've introduced a date-range selector on the Journey Metrics tab. The date-range selector allows you to view journey metrics between dates of your choice. You can specify a date range yourself or choose a predefined shortcut like “Yesterday” or “Last 7 Days”. To avoid confusion, Journey Metrics will take into consideration your local time zone.
In this release, we’ve also made it easier to switch between Example Data and Live Data for Journey Metrics. By default, live metrics will automatically refresh every 2 mins but will increase or decrease its refresh rate depending on how busy your journey is. When we’re automatically refreshing the metrics, you’ll see a LIVE label on the top right corner of the screen.
Journey Simulation (March 25th, 2021)
With this release, we are introducing a Journey Simulation tab in the Journey Editor. The Simulator will help you preview how a user will travel through a journey and all its individual steps, allowing you to validate that the journey works, the way you have intended it to. You can also test how different characteristics such as a user’s segment will affect the user’s experience and the path they will take.
In addition to that, Journey Simulator allows you to interact with different activities along the journey, allowing you to trigger ad-hoc user actions (e.g. purchase or empty cart) that may impact the route the end-user may take at the end.
Predictive Winback Journey (February 17th, 2021)
With our latest Journey Designer release, we have added a new journey called “Predictive Winback” to our library of journeys. This journey is a more sophisticated variant of the existing Winback Journey that incorporates data models powered by Machine Learning (ML) within the EDP.
As with the base Winback Journey, the goal of the Predictive Winback journey is to entice a disengaged consumer or member to resume their relationship with your product or brand. Machine Learning model identify consumers with a high probability of unengaging and grants them offers, based on their value to the business.
Support for EDP Business Units (January 18th, 2021)
You can now deploy independent journeys for each of your EDP Business Units. Journey Designer accounts can be mapped to EDP Business Units and, in such cases, each journey will be available only to those interacting with that business unit and will only process activities related to that business unit (for example, reacting only to abandoned carts for one of your brands).
Reach out to your account team if you'd like to find out more.
Journey Operational Logging (January 11th, 2021)
Using the new logging tab in Journey Designer, you can now access detailed information about journey publishing and deployment, individual decisions and actions taken for each user and any errors encountered. You can search for an EDP Member to filter actions and see a detailed breakdown of their route through the journey and identify if they are still in the journey or have exited. Useful when testing your journeys, checking in on progress and handling any operational or support requests.
Journey Metrics (November 29th, 2020)
We've introduced a new metrics tab to Journey Designer. It provides a visual overview of the journey with core metrics overlaid so that you can check on the volume of users entering the journey, passing through each step, and exiting with negative, neutral and positive outcomes. The visualization automatically updates as new information is received so that you can watch progress and confirm everything is moving along as expected after launch or making changes.
The Swiss-Army Knife of Journey Steps (November 9, 2020)
Introducing our latest Journey step, the Custom Action. Custom Actions let you define your own actions for the journey to perform, allowing you to integrate third-party services or custom processes in EDP. They allow you to edit the marketing details within Journey Designer itself which are then processed by a custom Activity Trigger in EDP. The Activity Trigger is able to handle the technical integration of a third-party and other technical requirements.
Reach out to your account team if you'd like to find out more.
Journey Designer arrives in the App Switcher (August 14, 2020)
There's a great deal to talk about and we look forward to introducing you to the full power of Journey Designer right here in the CES Help Center. We'll highlight newly published content in this article, so check back regularly.
In the meantime:
- If you've already licensed Journey Designer:
- Open the Cheetah App Switcher in the top-left of your console screen
- Click on the Journey Designer tile to switch and start exploring!
- Check out the Journey Designer User Guide
- Get an Overview of the Standard Journeys
- Explore each journey in more detail with our series of Companion Guides
To find out more about Journey Designer, existing customers should reach out to their account teams. If you're not a Cheetah Digital customer yet, don't worry, we're here to help: talk to an expert.
The Journey Designer Team.