Detailed information about the latest releases of Marigold Engage+.

October 2023 (23.10.0) Release

Features will be deployed to all customers during October:

NA - Oct 13, 2023

APAC -Oct 14, 2023

EMEA - Oct 17, 2023

Japan - Oct 25, 2023

Enhancements

More Enhancements to Engage+ Refreshed Look

AVAILABLE TO ALL USERS

In September’s release, we proudly introduced you to Engage+, our new name as part of Marigold’s portfolio of marketing solutions. We also modernized and updated our pages, giving you a brighter and cleaner workspace, improving your everyday user experience.

What’s coming in the October Release:

Engage+ Branding Updates

The new branded look of Engage+ includes new color themes this month that you’ll see primarily in our buttons:

Additional Refreshed Look and Feel

Our efforts to boost your user experience continues. This month, we have over 30 enhancements and improvements coming, much of it comes from your feedback.

Amongst the many updates released, highlights include:

Campaign information returned to the main screen for easy reference. Enjoy the new copy to clipboard feature.
Object type labels now provided on objects when hovered.

Additionally:

Text box sizes increased for improved visibility of item
Pages, toolbars and pop-up window design improvements
Plus many more visual improvements

To learn more, refer to the Engage+ Refreshed Interface FAQ and System Navigation.

Love a good video? Click here for a <5 minute tutorial video for a walk through of the updates.

Enhanced Privacy Controls for Email and SMS Campaigns - Do not Track Compliance Setting

AVAILABLE TO ALL USERS

We understand the importance of respecting user privacy. Starting October, we're introducing a powerful feature that allows you to turn off tracking for specific campaigns and elements, ensuring compliance with privacy preferences.

Key Features:

Selective Tracking Control: You can now turn off tracking for Email or SMS campaigns, AB tests, Cells and Split campaigns, or individual cells within a Cells and Split campaign.
Complete Data Privacy: Once tracking is turned off for a designated campaign or cell, no open or click data will be collected or reported.

How to Utilize:

Campaign Level: Navigate through your campaigns and choose to disable tracking for a specific email or SMS campaign.
AB Tests and Split Campaigns: Enjoy granular control by turning off tracking for individual cells within AB tests, Cells and Split campaigns.

For more details, refer Online Help. Here is a quick video of the feature.

Do Not Track from Marigold on Vimeo.

Machine Learning Send Time Optimization (ML-STO) for Email Campaigns

REGIONAL EARLY ACCESS
North America, APAC, Europe, Middle East and Africa Regions
Japan availability expected in early 2024

We're excited to introduce Machine Learning Send Time Optimization, designed specifically for marketers. Starting October, you can effortlessly leverage ML-STO to enhance your email campaigns.

Key Benefits:

Easy Integration: No upfront implementation projects required. Simply enable ML-STO in your email campaigns.
Automated Optimization: Gain the benefits of Machine Learning without diving into complex details. Let ML-STO intelligently optimize your email send times for improved engagement.
Clear Performance Insights: Track the impact of Machine Learning on your campaigns with easily understandable lift metrics. Monitor your success directly from the campaign.

Rollout Timeline:

October 2023: Email ML-STO becomes available for early access, allowing you to experience the power of machine-optimized send times. Get exclusive access to ML-STO capabilities before the official release. Limited slots available.
General Availability (By Request Only - 2024): In 2024, ML-STO will be accessible for all users upon request.

Contact your Marigold Representative to request activation.

Refer user guide for further details.

Bot-Click Mitigation Update
Expanded use to create Filters and Exports

AVAILABLE TO ALL USERS

Link click activity is a key metric Marketers use to gauge the success of their campaign. It can indicate actual or real readers of campaign content.

Bots can be utilized by organizations on behalf of recipients to click every link in an email, serving as protection from malware. While harmless, these clicks inflate the appearance of recipient engagement and campaign success.

In October’s release, you can now create Filters and Exports in an additional metric:

Pre-Cached Opener is also a Real Reader

For more information, refer Bot Mitigation FAQ, Exports - Campaign Reads, Link Click activity, Triggers - Campaign Reads, Link Clicks, Access Report, Comparisons Report,

Marigold AI Content Assistant in Content Designer

AVAILABLE TO ALL USERS

We're thrilled to announce a game-changing update to our Content Designer, empowering campaign creators with the brilliance of Artificial Intelligence (AI) during content creation.

Key Benefits:

Content Creation: Integrate AI assistance seamlessly into your Content Designer for effortlessly easy and remarkably productive content creation.
Enhanced Efficiency: Experience a significant boost in efficiency with intelligent automation, streamlined workflows, and valuable AI-generated suggestions.
Versatile Application: Utilize generative AI across various content elements, including Titles, Buttons, Paragraphs, and Lists, to craft compelling marketing copy that captivates your audience.

Limitations:

Text Format Exclusion: Please note that generative AI support is not available for the older Text format within the Content Designer.

How to Access:

By Request Only: The AI-powered Content Designer is available on request, ensuring you have control over when to leverage this powerful feature.
Generative AI Addendum: To get started, sign and return the Generative AI Addendum. This step is essential for unlocking the full potential of AI-driven content creation.

Contact your Marigold Representative for activation.

For more information, refer Using Marigold AI Content Assistant User Guide. Here is a quick video of the feature.

Dark Mode Preview now in Content Designer

AVAILABLE TO ALL USERS

In Content Designer, our easy drag-and-drop campaign content creator, there is a wide array of options to easily generate the powerful content that marketers love. Content Designer is perfect for users who don’t prefer HTML.

Clicking Preview allows you to view a rendering of your message content as it will appear to your recipients. Previously you did not have the ability to view it in Dark Mode.

Dark Mode is a device or application-specific setting that some recipients may prefer to use. It causes text and transparent image content to display with a light-color scheme on a dark-colored background.

In our October release, within Content Designer, you can now view your content in Dark Mode. This will approximate the dark mode user experience.

In the Campaign's Content tab, click Quick View.
Toggle to Dark Mode to simulate the current design in dark mode.

User Tip: This view will not display objects created outside of the campaign. Use the main Preview icon to display and render all objects as they will appear to your recipients.

For more information, refer to Online Help.

New Formatting Options in Content Designer

In October’s release, two new formats are available in Content Designer allowing you to create exactly the look you want even easier than before:

Lists and Paragraph

List: Allows you to create easy numbered and bullet lists.

Paragraph: Enables creating text with multiple font weights, enhanced copy/paste support, quick reformatting and more.

The new List and Paragraph format replaces the older Text format (which is still available).

For more information, refer to Content Designer Online Help.

Automated Marigold Loyalty Profile Data Exchange with Engage+

AVAILABLE TO EARLY ADOPTERS
Currently limited to qualifying customers. Expect availability to all users in early 2024

Marigold Loyalty is an essential part of the Engage+ complete relationship marketing solution, designed for marketers to reward customer behaviors, build stronger relationships and achieve customer loyalty.

When using Marigold Loyalty and Engage+ together, you can use your Loyalty recipient profile information, like points achieved or tier levels, to personalize and create highly impactful campaigns to engage your customers.

Previously, Engage+ required complex processes to upload Marigold Loyalty data into Engage+ for use in personalizing email campaigns. Sometimes these complexities also created latency in receiving the most up-to-date profile data in Engage+.

Today, we offer the Loyalty Profile Stream, a new self-service automated data exchange solution that is easy to set-up and requires no scripting or programming. This solution allows you to:

1. Easily choose which metrics you would like to utilize in an Engage+ email campaign during set-up on the Marigold Loyalty Admin panel.

2. Access your Loyalty data easily inside Engage+ for campaign personalization, with trust that it’s the most up-to-date profile data possible.

3. Once set up, no additional uploads or work is needed. Loyalty Profile Stream is continuously feeding updated profile information into your Engage+ data tables, with ready to use profile information for campaign personalization.

For more information please further explore with the Loyalty Profile Stream with Engage+ Setup Guide, Loyalty Profile Stream Setup Guide, and to learn more about Marigold Loyalty. Reach out to your Marigold representative to get a demo of Marigold Loyalty.

Create New Items Feature - Dynamic Content Uploader Additional Features

AVAILABLE TO ALL USERS

In this release, we added two enhancements to the Dynamic Content Uploader. This will provide users with greater flexibility and efficiency in managing their dynamic content.

Specify Folder Destination for Dynamic Content Block:
- New Column Addition: A new column, "FolderPath," can now be added to your .csv or Manifest file, allowing you to specify the destination folder for Dynamic Content Blocks.
Specify File Path in the Zip File for HTML and/or Text Content:
- Enhanced Manifest File Usage: Users can now upload Dynamic Block's Content Block TEXT content directly from the Manifest file, eliminating the need for manual UI interaction.
- HTML Content Upload: Similarly, users can now upload Dynamic Block's Content Block HTML content directly via the Manifest file, streamlining the content uploading process.

How to Utilize:

Folder Path: Add the "FolderPath" column with the desired folder path in your .csv or Manifest file to direct Dynamic Content Blocks to the specified destination.
File Path in Zip File: Leverage the Manifest file to upload TEXT or HTML content directly for Dynamic Block's Content Block without using the UI.

These enhancements aim to elevate your experience with the Dynamic Content Uploader, providing efficient solutions for managing and uploading dynamic content.

For more information, refer Online Help.

Update to MMS Channel

AVAILABLE TO ALL USERS of MMS CHANNEL

In this release, we added the ability to attach 3 more types of objects to MMS messages. Now, the list of supported attachments for MMS messages are (new file types are bolded):

Images (GIF, JPEG, PNG)
Video (MP4)
Audio (MP3)
Contact Card (VCF)
Calendar Event (ICS)

September 2023 (23.9.0) Release

Features will be deployed to all customers during September:

NA - Sep 15, 2023

APAC -Sep 16, 2023

EMEA - Sep 19, 2023

Japan - Sep 27, 2023

Enhancements

Say Hello to Engage+

Our new brand and a new look!

Introducing Engage+

This month we’re excited to unveil our new name as part of the Marigold portfolio of marketing solutions. Introducing Engage+!

You’ll see our new branded look on our login screens and once inside, you’ll notice our new Engage+ logo.

Learn more about Engage+ and Marigold

Refreshed and Modernized

Engage+ comes with a bright new workspace that has been modernized and refreshed. We took your feedback and made stylistic changes to update and enhance your workspace, making it easier and faster to get your tasks done each day.

The updated interface includes these enhancements:

New Top Navigation gets you there, faster.

New Main Menu We’ve regrouped the most frequently used items into four logical main menus allowing Marketers to find what they need everyday quickly and easily.
New Settings Menu We’ve separated the tasks that configure campaigns into a new Settings menu. These are menu items that are used much less frequently, so we moved them out of the higher traffic Main Menu.

Updated Design changes:

Modernized Toolbars
Bigger, bolder text
Larger data input fields
On-screen help
Brighter workspaces

No training needed - your workflow is unchanged.

Not ready to change? “Switch to Legacy View” is one click away

You can easily access the Legacy View with just one click through 2023.

For Non-Marigold ID Users:

It’s always on the Top Bar. Save the new url in your browser for easy access.

For Marigold ID Users:

It’s conveniently located in the App Switcher.

Please note: In early 2024, the legacy User Interface will no longer be available.

To learn more, refer to the Engage+ Refreshed Interface FAQ and System Navigation.

Love a good video? Click here for a <5 minute tutorial video to see the updates.

LiveClicker is now LiveContent

This summer, it became possible to use LiveClicker content and preview in Engage+. As part of the Marigold ecosystem rebrand, LiveClicker is now LiveContent. Enjoy the new logo.

Click here to learn more about Liveclicker.

For more information on using the Liveclicker refer Content Editor, Content Designer, Preview Message content. and LiveContent in Engage+.

Bot-Click Mitigation Update

Link click activity is a key metric Marketers use to gauge the success of their campaign. It can indicate actual or real readers of campaign content.

Bots can be utilized by organizations on behalf of recipients to click every link in an email, serving as protection from malware. While harmless, these clicks inflate the appearance of recipient engagement and campaign success.

Following the September release, bot clicks will be identified and separated in:

Link Activity Export

Create Filter

Create Export

For more information, refer Bot Mitigation FAQ, Exports - Campaign Reads, Link Click activity, Triggers - Campaign Reads, Link Clicks, Access Report, Comparisons Report,

Create New Items Feature - Dynamic Content

Engage+ now has the ability to import multiple Dynamic Contents into the system through a single upload. Campaign managers currently face a time-consuming process when dealing with multiple dynamic blocks in Engage+ campaigns. They can only upload one Dynamic Content Uploader Spreadsheet per dynamic block, which results in inefficiency and extended setup times.

In response to this challenge, we have introduced an enhancement that allows campaign managers to upload a single Dynamic Content Uploader Spreadsheet via the 'Upload Items' feature in Systems, Create Items. This enhancement eliminates the need to create separate spreadsheets for each dynamic block within a mailing. Now, you can upload one master sheet that efficiently assigns dynamic variables to all dynamic blocks, reducing setup times significantly to just a matter of minutes. This improvement is particularly beneficial for mailings that heavily rely on dynamic content.

For more information, refer Create New Items.

Enhancement to Large Import Performance Improvement

In July, we introduced parallel processing to speed up the time it takes to do a large import; those defined as million+ rows of data. The feature has a limited roll-out for qualifying customers with monitoring and guidance from technical services.

This month, we’ve expanded the criteria for large imports to be less than 1 million rows of highly complex tables. This enhancement will also be rolled out to qualifying customers only at this time.

Contact your Marigold representative if you regularly have very large imports with complex data that goes to multiple tables in Engage+.

Bar Codes

Enhance your email marketing with Engage+’s barcode integration. You have the flexibility to include barcodes in your campaigns, which customers can either print and redeem in-store for exclusive offers or conveniently scan directly from their smartphones by opening the email containing the barcode.

Engage+ empowers you to configure your email campaigns with either static barcodes (same barcode for all recipients) or personalized, unique barcodes for each user. Achieve this personalized touch through our "Personalized Barcodes" feature.

To seamlessly incorporate barcodes into your email campaigns, simply insert them within the HTML version of your campaign using an image tag.

In our September release, we expanded Engage+’s barcode capabilities by introducing a variety of new barcode types for your use.

For more information, refer Engage+ Bar Codes

Add User Agent for Webhook in Engage+ and Journey Designer

In our ongoing commitment to enhance support for the new Engage+ integration with Journey Designer, we have introduced User Agent(s) and a dedicated field in the user interface for Webhook campaigns.

For more information, refer Webhooks.

Coming in October …

Assistive AI in Content Designer
”Do Not Track” Compliance Setting
Darkmode Preview in Content Designer
Campaign Analytics
…and more!

August 2023 (23.8.0) Release

Features will be deployed to all customers during August:

NA -August 18, 2023

APAC -August 19, 2023

EMEA -August 22, 2023

Japan - August 30, 2023

Enhancements

Updates to Enhanced Engage+ UI

In the August Engage+ release, updates were made to the new UI, based on Early Access users' feedback as we prepare for it to become your default view in September.

In addition, multiple new capabilities were released (behind the scenes for now) to enhance integration with Journey Designer, support new Machine Learning, and prepare for Real Time Analytics.

July 2023 (23.7.0) Release

Features will be deployed to all customers during July:

NA -July 14, 2023

APAC -July 15, 2023

EMEA -July 18, 2023

Japan - July 26, 2023

Watch our Product Manager, Michael Harris, present the product enhancements.

Enhancements

Get Your Team Familiar with the Refreshed UI

To help you prepare your marketing team for the upcoming UI Refresh in September, later in July (August, if you are in Japan), a link for the Early Access Preview will be posted in the application, and you will be able to use your current login credentials to access your campaigns in the Preview of the Refreshed UI.

You can view and work in the Preview to prepare for September, when the new UI will become the default at login. After the September change, you will still have access to the Legacy UI you use today, until early 2024.

Remember, the Preview is not complete, and will not be complete until it becomes the default UI in September. Many changes to less frequently used screens will be made between now and then. This Early Access Preview is intended to help you prepare your team to be ready for the upcoming change.

The timeline is:

July (August for Japan) - you will receive access to the Early Access Preview of the refreshed Engage+ UI.

There will be a product tour the first time you log in that will give you tips on new ways to navigate around
There will be a survey to fill out to get your feedback to alert us to anything we need to update before September

September - when you login, the new refreshed UI will be the default.

You will still be able to access the legacy UI until early 2024

In early 2024 - the legacy UI will no longer be available.

For more information, refer to the Engage+ Refreshed Interface - FAQ

LiveClicker Content in the Advanced Editor

In June, it became possible to add LiveClicker content to a Engage+ campaign, to add it via Content Designer, and to preview the content.

For our marketers who do not use Content Designer, in July it will become possible to add Liveclicker content through the Advanced Editor.

Click here to learn more about Liveclicker.

For more information on using the Liveclicker refer Content Editor, Content Designer and Preview Message content.

Bot Click Mitigation Update

Following the July release, bot clicks will be identified and separated in:

Exports
Access Report
Comparison Reports
Triggers

Exports

Campaign Reports > Access Report

Campaign Reports > AB Test Results in the Comparisons Report

Triggers

For more information, refer Bot Mitigation FAQ, Exports - Campaign Reads, Link Click activity, Triggers - Campaign Reads, Link Clicks, Access Report, Comparisons Report,

Customers Using Domain Enablement Can Download a CSV of Blocked Domains

At this time all customers have Link Authenticity activated (see below). But to protect links in older campaigns that are no longer being sent, some customers use Registered Domains.

Sometimes, intended domains are missing from a customer’s Registered Domain list, and are blocked. In the past, customers needed this report pulled by Marigold.

Starting in July, any customer with Registered Domains can pull the blocked domains report themselves for as far as 6 months prior.

As of June 2023, Link Authenticity has been made available in all regions and enabled by default for all clients worldwide.

For campaigns launched AFTER Link Authenticity has been enabled in the account, tracked links inside emails from those campaigns will go through authentication by our redirect servers to ensure the tracked links have not been tampered with before forwarding readers to their final destination.

If marketers want to take advantage of Link Authenticity for automated campaigns, such as Date Triggered and Event Triggered, that were launched prior to Link Authenticity being enabled for the account, use the “Pick Up Changes” option in these campaigns. Once the campaigns are updated, subsequent emails from those campaigns will be sent with authenticated tracked links. Link Authenticity does not protect links within emails sent before Link Authenticity is enabled.

For more information, refer Anti-Phishing Features and Link Library.

Performance Improvement for Imports

For customers with million+ row imports with complex data that will go to multiple tables, we have introduced parallel processing to speed up the imports.

Customers without these complex, very large imports will not see a difference and will not have the feature enabled.

Beginning in July, Import Parallel Processing will initially be rolled out one customer at a time to enable monitoring.

Contact your Marigold representative if you regularly have million+ row imports with complex data that goes to multiple tables in Engage+.

Two Usability Updates to the Campaign Overview Report

The Campaign Overview report has a sizable number of metrics that are contextual to the campaign, and they create a learning curve.

To help customers to rapidly understand the report, we have been adding explanations to all metrics. In July we added a tool tip for “Messages Deleted”

In 2023, the Goal: Link Clicks became more complex because of Bot Mitigation
In 2022, the Campaign Overview Report Goal: Reads became more complex because of Apple MPP mitigation

Some customers asked for simplified goals their stakeholders would easily understand.

Recently we introduced the Goal: Projected Open Rate as a simple replacement for Goal: Reads.

In July, you can now replace Goal: Link Clicks with the simple Goal: Messages Clicked In By Humans.

How to Use the Simplified Goal Sets:

For more information, refer Report Goal Set and Overview Report.

Simple Event Trigger for Webhook for Engage+ and Journeys

To support the upcoming Engage+ integration with Journeys, we previously introduced Simple Event Triggers to Engage+.

In July a new Simple Event Trigger has been added for Webhooks.

For more information, refer Simple Event Trigger.

Update Coming Later in July to Address Preheader Padding in Apple Mail App

Last month, an update Apple made to iOS broke the padding code that marketers everywhere use to keep email content like “View in Browser” from appearing in the inbox preview, following their preheader.

We are applying an update later in July that will make preheader padding (from Engage+) work again on iPhones. The update has been tested on both current iOS, and the developer beta of iOS17, which becomes GA in September. The updated padding code will be applied to emails sent after the update.

June 2023 (23.6.0) Release

Features will be deployed to all customers during June:

NA -June 9, 2023

APAC -June 10, 2023

EMEA -June 13, 2023

Japan - June 28, 2023

Enhancements

Visibility of Bot-clicks continues

Background

Previously, bot-clicks could not be removed when reporting a campaign’s link click activity. These clicks have the potential to inflate the appearance of campaign effectiveness.

Solutions

We continue to mitigate Bot-clicks by identifying and separating them in:
Campaign Reports
- Metrics export to CSV file
- Location report
Filter configurations
- Link clicks
- Campaign Reads
AB testing

For more information, refer Marigold Engage+ Online Help - Reports, Filter Options, AB Testing.

Campaign Reports > Export CSV file

Campaign Reports > Location Report: New checkbox added to exclude Bot clicks.

Filters: New Bot Clicks criteria in Link Click and Campaign Read activities.

AB Testing: Ability to ignore Bot-click in AB Test Winning option setting.

Over the next releases, bot-click mitigation will continue to be added to Operational reports that show link click activity, as well as triggers and AB winners.

For more information, also refer Bot Mitigation FAQ.

Bounce Back tool tip

The Campaign Overview report provides a wide range of powerful campaign metrics that allow Marketers to quickly assess the impact of their campaign.

Background

While the Campaign Overview Report offers many numerous metrics, users could find it complex or confusing. It also uses nomenclature that may be unfamiliar to users leading to misinterpretation of data.

Solution

Added a tooltip icon in Campaign Overview Report > Bounce Back goals (Available in Email, SMS and shared public URL reports)

Renaming MPP criteria in Export and Filters

Background

Engage+ is currently enhancing the functionality by introducing Bot Clicks exclusion in Filters and Exports. As a result, we are reviewing and refining certain wordings in the application.

Solution

In Filters and Export, we have reworded the Pre-cached Opens criteria options in Campaign Read activity.

For more information, refer Marigold Engage+ Online Help - Campaign Reads.

Liveclicker Content in Engage+ Email Campaign

Liveclicker is now integrated with Engage+. Marketers can take advantage of this powerful personalization platform to enhance their emails and make them more engaging, interactive, and ultimately more profitable. Liveclicker's RealTime Email solution enables marketers to dynamically respond to each recipient's individual context in real-time, ensuring that the content remains relevant and impactful. With features like embedded videos, live pricing, in-email polling, dynamic slideshows, and more, Liveclicker truly brings emails to life and elevates the overall email experience for Engage+ customers. Learn more about Liveclicker. Contact your Marigold representative to add Liveclicker to your account.

Background

Integrating Liveclicker into Engage+ would enable marketers to provide an enhanced experience and offer it as a value-added service to their customers. This integration would empower marketers to leverage Liveclicker's capabilities within their Engage+ platform, allowing for interactive and engaging content that can drive customer engagement and conversions.

Solutions

Countdown timer/ expiration images which helps to create urgency for a sale or upcoming event
Personalization tailors messages by leveraging subscriber data to create unique experiences. E.g. live weather element based on zip code
LiveSocial which ties in social channels to help increase brand awareness and build community
Once LiveClicker is activated in your account, you can include the Liveclicker content element directly to a Engage+ email campaign in the Engage+ Content Designer and preview it before launching the campaign. For more information, refer Marigold Engage+ Online Help - Add Liveclicker Content.

Simple Event Trigger for Engage+ and Journeys

Journey Designer (JDX) is a powerful tool designed to help you create a seamless series of orchestrated touchpoints between a brand and its consumers. Whether you prefer a simple, advanced, or fully customized journey, the tool enables personalized interactions across various channels. With JDX plus Engage+, you can unify personalized rules and logic, ensuring a cohesive experience for your customers. It synchronizes all channels to work harmoniously together, allowing for a well-sequenced customer interaction over time.

Background

While working on JDX integration, we recognized the importance of simplifying the setup process for event trigger campaigns using the API Post. Our goal is to ensure that the JDX integration is as straightforward as possible. To meet this requirement, we have identified the need to trigger a campaign in JDX using only the pk_id and campaign_id (potentially including form_id as well, at least initially).

To align with the requirements of JDX, we will introduce a new subtype of API Post (already a subtype of Forms). This addition will assist JDX developers in identifying the appropriate trigger to use within their tool. Simultaneously, it will allow us to restrict the creation of only one trigger per campaign, providing better control and management.

By implementing these changes, we simplified the setup process for the event trigger campaigns in JDX while maintaining efficient integration with our system.

Solutions

Added a new feature in Engage+ campaign creation called “Simple Event Trigger” (Rolling out to Email, SMS and Push Notification campaigns only).

For more information, refer Marigold Engage+ Online Help - Simple Event Trigger.

May 2023 (23.5.0) Release

Features will be deployed to all customers during May:

NA -May 12, 2023

APAC -May 13, 2023

EMEA -May 16, 2023

Japan - May 21, 2023

Enhancements

Visibility of Bot-clicks continues with two new Campaign Reports

Background

Previously, bot-clicks could not be removed when reporting a campaign’s link click activity. These clicks have the potential to inflate the appearance of campaign effectiveness.

Solution

To give marketers more accurate data on their campaign impact, we’ve already removed Bot-click activity from real click metrics in these reports:
- Campaign Overview Report
- Reach Report
- Link Click Activity Report
- Timeline Report
We continue to mitigate Bot-Clicks by identifying and and separating them in the following new reports:
- Heatmap Report
- Domain Delivery Report

Over the next releases, bot-click mitigation will continue to be added to Operational reports that show link click activity, as well as triggers and AB winners.

For more information, refer to Bot Mitigation FAQ and Campaign Reports.

Heatmap Report:

Real Unique Clicks have been added and excludes Bot-clicks.
Unique clicks is changed to Total Unique clicks representing all clicks.

Domain Delivery Report:

Real Readers: recipients who opened email or clicked a link. Excludes Bot Clicks.
Clickers is renamed Total Clickers and represents all clicks.
New Real Clickers: recipients who clicked a link. Excludes Bot Clicks.

New Help Icons to expand your knowledge of Campaign Overview Report Metrics

The Campaign Overview report provides a wide range of powerful campaign metrics that allow Marketers to quickly assess the impact of their campaign.

Background

While the Campaign Overview Report offers many numerous metrics, users could find it complex or confusing. It also uses nomenclature that may be unfamiliar to users leading to misinterpretation of data.

Solution

Now nearly all of these metrics have help icons that on hover will describe what the metric means in the report.

For more information, refer to Campaign Overview Report.

Preheaders and the Preheader automatic padding settings can now be created through API

Some marketers prefer to create campaigns in Engage+ using the Email Campaign API and the Email Cell Campaign API features.

Background

Previously, both the Email Campaign API and Email Cell Campaign API did not yet support our new Preheader feature or the ability to turn off the automatic padding feature (Smart Padding) after the Preheader.

Solution

Marketers who utilize APIs to create campaigns can now create a powerful Preheader to pair with their subject lines, as well as be able to toggle off the Smart Padding that automatically adds padding after the Preheader.

For more information, refer Email Campaign API and Email Cell Campaign API.

Work in web browsers and share URLs easily using the new Copy URL Link feature for all major Engage+ Objects

Working across multiple web browsers allows for quick and easy navigation when accomplishing work. Having access to direct links for sharing URLS and to open new browser pages quickly enhances this workflow experience.

Background

Previously, when working in Engage+, users had to stay within the application when creating campaigns and could not benefit from the speed and ease of navigating across web browser tabs.

Solution

Now, Engage+ has created direct link URLs for all major Engage+ objects.
Simply click the new Copy Link icon on a Engage+ Object and paste it into a browser.
Marketers can also use this feature to easily share a Engage+ Object URL.
When working in a web browser, users also benefit from re-opening a tab that was accidentally closed.
This feature is available for the following major Engage+ Objects but not limited to:
- Campaigns
- Content Blocks
- Dynamic Blocks
- Looping Blocks
- External Content Blocks
- Filters
- Imports
- Exports
- Web pages
- Web forms
- Campaign Reports

Examples:

New Campaign Direct Link:

New Import Direct Link:

For more information, refer to Online Help.

April 2023 (23.4.0) Release

Features will be deployed to all customers during April:

NA -April 14, 2023

APAC -April 15, 2023

EMEA -April 18, 2023

Japan - April 26, 2023

Enhancements

Visibility of Bot-clicks now available on additional Campaign Reports

Our mission to identify false Bot-click activity continues. In this release, we’ve expanded our Bot-click reporting to three additional reports.

Link click activity is a key metric Marketers use to gauge the success of their campaign. It can indicate actual or real readers of campaign content.

Bots can be utilized by organizations on behalf of recipients to click every link in an email, serving as protection from malware. While harmless, these clicks inflate the appearance of recipient engagement and campaign success.

Background

Previously, bot-clicks could not be removed when reporting a campaign’s link click activity. These clicks have the potential to inflate the appearance of campaign effectiveness.

Solution

In our March release, Bot-click activity began to be identified and separated as its own metric on the Campaign Overview Report, giving marketers accurate data on their campaign impact.
Now, Bot-Clicks are also identified and separated in the following three reports:
- Reach Report
- Link Click Activity Report
- Timeline Report

Reach Report - Total and real opens do not include Bot-clicks.

Link Click Activity Report - Bot-clicks are identified and separated.

Timeline Report - Real Opens and Real Clicks do not include Bot-clicks.

Find Folders Instantly with New Search Feature

Campaign assets, items and other campaign associated files are stored and organized in folders inside Engage+. Folders are visible in the left panel.

Background

Previously, marketers had to scroll through a list of folders and subfolders to visually search for their desired item.

Solution

Now, marketers can find their folders instantly by easily typing a keyword in the new search field located above the folder list on the left panel.
The search operation includes the main and sub-folders.

March 2023 (23.3.0) Release

Features will be deployed to all customers during March:

NA -March 10, 2023

APAC -March 11, 2023

EMEA -March 14, 2023

Japan - March 29, 2023

Enhancements

Bot-clicks Now Visible on the Campaign Overview Report

Background

Previously, bot-clicks could not be removed when reporting a campaign’s link click activity. These clicks have the potential to inflate the appearance of campaign effectiveness.

Solution

Bot-click activity is now identified and separated as its own metric on the Campaign Overview Report, and gives Marketers accurate data on their campaign impact.

Over the next releases, bot-click mitigation will be added to all remaining Operational reports that show link click activity, as well as triggers and AB winners.

For more information, refer Campaign Report - Overview.

Preheaders Now Automatically Include Smart Padding

Marketers can increase open rates of email campaigns by utilizing short, impactful preheaders that are followed by white space to make it stand out in a crowded inbox. To accomplish this, marketers add padding after preheaders to prevent the email body from appearing after the preheader in the inbox preview.

Background

Previously, to add padding, marketers had to manually add large blocks of padding HTML entities after a preheader to ensure that only the preheader would show in the inbox preview. Regular space characters typically collapse into a single space in the inbox preview, so marketers would insert typically thousands of characters of HTML for just a few spaces.

Solution

Now, Smart Padding is automatically added after preheaders in Marigold Engage+. Smart Padding adds the perfect amount of spacing needed for each unique message to prevent the email content from immediately following the preheader into either single line inbox previews or multiple line previews. If less padding is needed, less is used, making emails smaller and faster to load and open. Both length of subject line and length of preheader are taken into account.
Smart Padding can easily be deactivated with a simple check-box, if you prefer to manually add your own HTML padding.
Note that there is no padding added if there are no preheaders entered.

For more information, refer Configure Email Campaign > Enter Message Envelope Values. Check out the Preheader User Guide for insight into preheader best practices.

New Preheader and Smart Padding options for Multivariate Campaigns now supported in CSV Import Files

When setting up multivariate campaigns (with Cells and Splits), some marketers prefer to import their campaign content using CSV files.

Background

Previously, the preheader feature was available for multivariate campaigns, but users were not able to import campaign content with preheader data in a CSV file.

Solution

Users can now import a CSV file that includes a preheader for a multivariate campaign.
Additionally, you can opt to turn off the Smart Padding that is automatically added after preheaders, in your CSV import, if you prefer to add padding manually.
An updated template for multivariate CSV imports is now available for download.

For more information, refer Campaigns - Split Cells > Import Cells.

February 2023 (23.2.0) Release

Features will be deployed to all customers during February:

NA -February 10, 2023

EMEA -February 22, 2023

Japan - February 22, 2023

Features

New Preheader Feature now Available in Multivariate Campaigns

Many marketers leverage the power of Preheaders after the Subject Line to control what text appears in the inbox preview and to ultimately increase open-rates and engagement.

Background

Our new Preheader feature was released in January for email campaigns, but was not yet available when running a multivariate campaign.

Solution

You now can easily add Preheaders when creating a multivariate email campaign in Engage+, and test them.
To find and use the best combination of Preheader and Subject Line, you can now select them both as shown below, and use Projected Open Rate as the winner criteria to find the combination that received the highest open rate without noise from Apple MPP.

Note: Because the preheader is automatically inserted directly after the opening body tag, if your HTML email is missing the body tag, the preheader will not appear.

You can learn more about your new inbox super-power preheader best-practices, by reading Increase Opens with the Inbox Preview - Using Marigold Engage+ Preheaders.

Identify the Best Performing Subject Line and Preheader Pairs in Comparison Reports

Implementing Subject Lines and Preheaders together can make a powerful impact on open rates and engagement, Marketers can now identify and use the combination that produces the highest Projected Open Rate.

Background

While our new Preheader feature was released in January for email campaigns, users could not compare the open-rate performance of Subject-line/Preheader pairs used.

Solution

The Preheader now appears on the Comparison Report, after the Subject Line field.
The row with the highest Projected Open Rate will indicate the combination of Preheader and Subject Line that produced the highest open rate, without noise from Apple MPP.

HTML Opens Rates Now More Meaningful Using Projected Open Rates as a Reporting Goal

The Reporting Goal feature allows Marketers to set specific criteria for campaign performance goals, such as bounce backs, reads, shares, etc. Results are then visually displayed in the Campaign Report.

Background

Marketers using HTML opens need a statistically valid method to compare opens and to set open goals. Open HTML rates with or without Apple MPP removed are not comparable if there are different ratios of Apple and non-Apple users across campaigns.

Solution

You can now utilize the Projected Open Rate as a normalized metric for Reporting Goals that is unaffected by different ratios of Apple MPP users and non-users across different campaigns.

New Preheader Feature Now Visible in Email Campaign Preview

When designing campaigns, marketers utilize the Preview to see rendering of message content as it will appear to recipients.

Background

Our new Preheader feature was released in January for email campaigns, but was not yet available in the Preview pane.

Solution

Marketers can now see Subject-line and Preheader pairings in the Preview pane to ensure they are appearing and working together as intended.
The preheader will appear following the subject line and a “-” just as it will appear in the inbox preview in the Gmail browser email client. See the example below.

Stability Parameter added for Successful Export to AWS S3 Buckets

Amazon Web Services advises their S3 cloud storage bucket clients to disable Access Control Lists (ACLs) for data security. In April 2023, all new AWS S3 buckets will have ACLs disabled as a default setting by AWS.

Background

Previously, when ACLs were disabled in S3 buckets, exports from Engage+ to S3 buckets would fail.

Solution

Now, when users indicate their ACLs are disabled in the S3 settings, Engage+ will automatically add the required parameter to ensure successful exports.

January 2023 (23.1.0) Release

Features

Control the Email Inbox Preview with the New Preheader

The first text of an email will always appear after or below the subject line in the inbox preview. However, often the text at the top of the email is not the optimal text to reinforce the subject line and motivate the recipient to open the email. In those situations many marketers today might want to add a preheader that does not appear in the opened email, to control what text appears in the preview and increase opens.

Please note that this feature creates content that only appears in the inbox preview, not a row that appears at the top of an email.

Background

Previously in Engage+, adding a preheader that does not appear in the opened email required a user to manually write HTML in the content editor and add styling to make it invisible in the opened email.

Solution

You now have the ability to add a Preheader by simply typing it in the Setup window, when creating a Engage+ email campaign. The preheader will appear in the preview, but will not appear in the opened email.
You can learn more about your new inbox super-power preheader best-practices, by reading Increase Opens with the Inbox Preview - Using Marigold Engage+ Preheaders.

View Filter Components Easily with the New Resizable Right Panel

The right panel of the Filter screen displays the components used when creating filters.

Background

Previously, this panel would cut off longer field names. While a horizontal scroll bar exists on the panel to view the full field name, it could be difficult to quickly locate fields needed for segmentation.

Solution

You now have the ability to simply expand the panel, keeping it the size needed to view all the components, and retract it if you need the space back in the filter area.
Viewing the full name of filter criteria makes creating filters easier and reduces opportunities for error.

Find a Source Table Instantly with Type-ahead Search

When creating a new Campaign, Filter or other new items, Marketers have to choose a Data Source Table.

Background

Previously, users had to scroll through existing Data Source names to locate and select the correct source. Marketers often have a long list of Data Source Tables to choose from.

Solution

When selecting your Data Source Table for a new Campaign, Filter or other item, you can now make your selections faster by using type-ahead keywords in the search field.

Improved One Click Unsubscribe now Automatic

We have automated the One Click Unsubscribe form in Engage+ to reduce Marketers’ labor and potential for errors.

Background

Previously, Marigold Engage+ included an optional feature that required a user to create a Web Form for unsubscriptions, that was tied to a sender profile. This unsubscribe form was then selected by a user from a dropdown in the email header.
This workflow required the user to create the form correctly and to then select the unsubscribe form for the correct sender profile, to ensure that if a recipient unsubscribed, it would be to the type of message the recipient had just received.

Solution

In this release this feature now behaves differently:

The form is generated automatically
The correct form is automatically selected for the sender profile that was selected for the new email campaign
When creating a new email campaign, the unsubscribe form dropdown will no longer appear in the email header screen

If you currently don’t have the Automatic One Click List Unsubscribe feature in your account and would like it to be available, contact your Client Services Representative to activate this feature. This feature is primarily used by customers in Germany and other parts of EMEA.

Receive Notifications of Merge Errors

Merge Errors result in a reduced audience seeing your message. They are often caused by malformed email addresses, or missing concatenation in an import.

Background

Previously, Marketers checked individual campaigns to determine if any campaign had a merge error. This could be laborious, and delay a response.

Solution

Through Subscription settings, you can now subscribe and be alerted when there is a merge issue with a campaign and address the problem while the campaign is still fresh.
Below is a merge error notification example:

Apple MPP now Mitigated in your Domain Delivery Report

The Domain Delivery Report provides additional detail on the recipient email domains, and how those domains performed against each other.

Background

Previously, precached activity by Apple MPP was not accounted for in this report.

Solution

In this release, users are now able to distinguish in the Domain Delivery Report what volume of activity per domain was from real human activity without Apple MPP precaching, along with total volume of activity.

Folder Panels are now Resizable

Folders are used to store user created items in Engage+. Marketers utilize a variety of naming constructs when creating folders and often need to create long folder names.

Background

Previously, the panel would cut off longer folder names making it difficult at times to identify folders.

Solution

Users can now see these longer folder names by resizing and expanding the folder list display on the left pane.

October 2022 (22.10) Release

Features

Subject Line Testing in the Age of Apple MPP

Currently, Engage+ does not include Subject Line on the Comparisons Report; a user must have Marketing Intelligence (MI) reporting to perform SLT (Subject Line Testing).

Also, even with Apple MPP opens withheld, varying ratios of Apple MPP and non-Apple MPP recipients across different cells make all regular open rates potentially misleading for comparison purposes, even with Apple MPP opens filtered out.

Background

All users of Engage+ need an efficient way to perform SLT.
Apple MPP makes traditional open reporting, even with false opens filtered out, not viable for comparing the open performance of campaigns and cells.

Solution

In the October release, Marketers will receive the ability to perform SLT in the out-of-the-box Comparisons report, and will be able to compare using the Projected Open rate, eliminating the noise of different ratios of Apple MPP and non-Apple MPP users in each campaign or cell.

Winner Cell Selection Post Apple MPP

Even with Apple MPP opens withheld, the varying ratios of Apple MPP and non-Apple MPP recipients of different cells make regular open rates not comparable across cells, even with false opens removed. This is problematic when choosing an A/B Test winner.

Background

Apple MPP makes traditional open reporting, even with false opens filtered out, not viable for comparing the open performance of campaigns and cells, or for choosing a winner.

Solution

In the October release, we will include Projected Open Rate as an option for winner selection criteria for A/B tests. Marketers will have a better way to use opens for automatic winner selection that compensates for different ratios of Apple MPP users across cells.

Increased Working Space - Left Navigation Will Become Narrower

As users work from laptops and other lower resolution displays, they need increased space to work, especially in nested screens. Toolbars and other UI elements currently consume screen space needed by users to perform tasks.

Background

Marketers need Engage+ to be usable to easily complete tasks on laptop and other lower resolution displays.

Solution

As part of a larger initiative to increase space to work, in October release we are reducing the real estate consumed by the left navigation bar. The additional horizontal space will begin to release some of the area needed for performing tasks.
To have narrower left navigation, you will need to set the Layout option to Compact (Beta) in the Interface section of your user profile in Engage+. You may need to refresh your browser to see the change.

Ability to See Long Names on Lists

In the real world, customers need to name objects with long names. At a certain point longer names become truncated and only visible through tool tips.

Background

Marketers need to be able to use longer names on lists, and be able to see these names in their entirety before selecting them.

Solution

In October release, users will be able to widen lists to view long names and make the proper selection.

Reminder - Merge Error Reporting Available to Everyone in October

In October we are turning on Merge Error Reporting for all customers. Look for it in the Campaign Overview report to see how many sent messages became merge errors, and to download a list of the records that failed.

September 2022 (22.9) Release

Features

Image Search in Content Designer Goes Global

Unlike the general search tool in Engage+, when searching for an image to insert into Content Designer, the search feature will limit the user to searching one folder or subfolder at a time.

Background

Marketers need efficient workflows, and consistency in behavior between different areas of the product.

Solution

In the September release, Marketers will receive the ability to search all the folders and sub-folders at once.

Review and Act on Campaign Merge Errors

Marketers reviewing email campaign statistics need to know which recipients’ messages experienced a merge error. A merge error typically occurs when an email address is malformed, or if there was missing concatenation between an email address and a neighboring field in an import.

Background

Earlier this year, marketers received the ability to review the number of merge errors that occurred in a campaign. However, they need to know where those merge errors occurred, so that they can fix the individual records.

Solution

In the September release, Marketers will receive the ability to download a report of the campaign’s merge errors.

Please Note

Merge error reporting is not yet activated for all customers. It will be turned on automatically for all remaining Engage+ customers in the October, 2022 release.

Usability Update to the Campaign Overview Report “Goals” Section

As Apple MPP reporting matured in Engage+, the Goals Reads section of the Campaign Overview report grew and became difficult to read. Additionally, new fields were created that many Marketers likely do not yet know how to use.

Background

Marketers need the Campaign Overview report to be easy to read, and intuitively simple to apply insights from.

Solution

In this release, the Goals area of the Campaign Overview report has been visually updated to improve readability.
Within the Goal Reads section, which contains several recently added fields for Apple MPP, each field will have a new popup explanation icon. The popup will explain what the metric is, and how to apply it.

How to Solve Nine Marketer Problems Caused by Apple MPP Right Now

Apple MPP has multiple impacts on email marketing. Previously, we have published help documentation updates each month that are specific to changed functionality in the product, not a holistic, step-by-step guide.

Background

Marketers need in the Engage+ product an end-to-end understanding of the effects of Apple MPP and DIY steps to solve each one.

Solution

We have created for you in product help a comprehensive explanation of nine issues that Marketers face because of Apple MPP, and described how to solve each one in Engage+ today.
From each of the nine explained problems you can click on a link to see screenshots with step by step directions to solve each problem right now.
You can find the Apple MPP User Guide here.

August 2022 (22.8) Release

Features

Apple MPP - Projected Open Rate, AB Winners, Filters, Exports & More!

Marketers reviewing email campaign statistics and configuring campaigns with automatic winners of A/B Testing need to know when an open is not real. Marketers need to be able to filter and export recipients who do not have visible interactions, to segment them for more targeted engagement strategies. Marketers need a projected open rate that can be applied to estimate opens across the entire campaign, and provide “apples-to-apples” parity with historic, pre-Apple MPP open rates.

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers.

Solution

In the August release, Marketers will receive:

A Projected Open Rate to enable estimation of opens across the entire campaign. See the Apple MPP FAQ for a visual, detailed explanation and a guide on when to use or not use the Projected Open Rate
Visibility of the number and percentage of recipients who were pre-cached but who also clicked on a link in the email, or read an email outside of the Apple Mail app, and became visible as a “Real Reader”
The ability to exclude false, pre-cached opens from automatic winners when using A/B testing
The ability to filter and export pre-cached recipients for targeted engagement
The ability to exclude pre-cached opens from triggers
The visibility of real opens on the Campaign Comparisons Report

With this release, Marigold has addressed all the areas of Engage+ that were affected by Apple MPP.

The Helpful Message Project

Background

When something doesn’t work as intended, Marketers need the Engage+ application to explain what went wrong and how to fix it.

Solution

In this release, the most common error messages in Engage+ have been replaced with “Helpful Messages” that provide actionable information and a link to the recommended next step for the user.

Content Designer - Responsive Design for Mobile

Background

Marketers need to be able to control how messages will appear when viewed on mobile devices without all changes also appearing on desktops.

Solution

While using Content Designer’s Mobile Design Mode, content and design edits can now be made that will by default not appear when the email is viewed on a desktop.

Content Designer - Control of Borders

Background

Marketers need to be able to control how borders will appear for more appealing designs.

Solution

Marketers can now control border color, thickness, and create 1 to 4 rounded corners.

July 2022 (22.7) Release

Features

Apple MPP - Updates to 3 Campaign Reports

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP (Mail Privacy Protection). Additionally, they need to understand what type of hardware opened the email.

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
Since the release of Apple MPP, a rising number of opens have had device type and OS identified as “Unknown.”

Solution

In the July release, these reports will begin to offer the option of removing Apple MPP pre-cached opens:

Comparisons
Geolocation / Table
Geolocation Opens

Campaign Scheduling Usability Improvement

Background

Previously, after selecting a time for a schedule using a mouse scroll wheel, if a user moved down the page and then used the scroll wheel again without clicking out of the schedule picker, the chosen schedule would be changed by the new scrolling action, while outside of the user’s view. The user could then send the campaign without knowing it was set to the wrong time.

Solution

To stop this from happening, in the July release the ability to pick a time using the mouse scroll wheel has been deactivated.

Reporting Speed Usability Improvement

Background

The time it takes to process a report can be significantly impacted by various user choices, which in some cases, may be unintentional.

Solution

In some scenarios when a user creates a report using settings that will significantly delay the completion of the report, a warning is shown.

June 2022 (22.6) Release

Features

Apple MPP - Updates to 4 Campaign Reports

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
Since the release of Apple MPP, a rising number of opens have had device type and OS identified as “Unknown.”

Solution

In June, the Access report will show a proxy-server when an email was opened by Apple MPP.
The Comparisons report will allow you to exclude opens from Apple MPP.
The Timeline report will enable you to choose total opens, pre-cached opens, or real opens.
The Reach report will show both pre-cached and real opens.

Notable Fixes

This release includes 30 updates for performance, stability, security maintenance, and defect resolution.
Among them:

Restoring of the “Convert to Text” button.
The content chevron not appearing in some cells.
Cell names showing inconsistent names when renaming the parent campaign.

May 2022 (22.5) Release

Features

Apple MPP - Campaign Overview Export Now Identifies False Opens

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP (Mail Privacy Protection).

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
In April, the Campaign Overview report first began reporting the level of false opens, and identifying the number human reads across a campaign. However, the export of the report did not yet include pre-cache and real-reader information.

Solution

In May, the Metrics Export from the Campaign Overview report will begin including data to distinguish between false and human opens and reads.

See All Items Associated with a Content Block

Marketers need to be able to review all the items associated with a Content Block

Background

Previously, Marketers were limited to viewing ten items associated with a Content Block.

Solution

In May, Marketer will be able to download a spreadsheet that shows all items associated with the Content Block.

Download Cells and Splits Crosstab Audits

Marketers using A/B testing need to be able to download audits of their cells.

Background

Crosstab audit data from cells and splits campaigns can have more utility in a spreadsheet, allowing Marketers to do further analysis for insights.

Solution

Following the May release, cells and splits crosstab auditing data is available as a downloadable spreadsheet.

Temporary Change

Campaign Overview Report and Export Will Only Include Apple, Not Google or Yahoo Pre-Cache Data

Marketers reviewing email campaign statistics will temporarily only see Apple pre-cached opens, not Google or Yahoo pre-cached opens

Background

Since the update of the Campaign Overview report in April, we have been reviewing the new data from pre-caching.
We need additional time to review Google and Yahoo data before releasing it to customers.

Solution

In May, we will be temporarily discontinuing the inclusion of Google and Yahoo data on the Campaign Overview report.
The report will exclusively use Apple data to report pre-cached opens.
This change will be retroactive, after the release, generating reports for Campaigns that show pre-cache data will be updated to only use Apple MPP pre-cache data.

Notable Fixes

This release includes 29 updates for performance, stability, security maintenance, and defect resolution.

April 2022 (22.4) Release

Features

Apple MPP - Campaign Overview Report Now Identifies False Opens

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP.

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching.

Solution

The first Marigold report to show false opens from Apple MPP, Gmail, and Yahoo! will be the Marigold Engage+ Campaign Overview report. This will be the only Campaign report that will change in April.

In the April release, Campaign Overview Reports will identify pre-cached false opens from Apple MPP and others that occur after the April release for your region (NA - April 22, EMEA - April 22, Japan - April 27), but not before. Upon release, this update is automatically visible to all users.

Please see Frequently Asked Questions and the Marigold Engage+ Online Help to better understand the new terms and concepts that will appear on the Campaign Overview report.

Usability Improvement -Marigold Engage+ New Tab Position

Marketers editing their Campaigns need to be able to easily navigate through their steps.

Background

Currently in Marigold Engage+, when a user initiates a new step while creating or editing a campaign, the new tab always appears on the far right end of all the other tabs. When a user goes back several steps (tabs) and generates a new tab, it appears on the far right, not next to the tab that generated it. The tab positions then have no significance or utility.

Solution

Following the April release, when a user navigates to a prior tab and initiates an action that generates a new tab, the new tab will always appear directly to the right of the tab that the user had just been on. This is the same behavior as tabs in a browser.

Notable Fixes

This release includes 28 updates for performance, stability, and defect resolution.

March 2022 (22.3) Release

Features

Message Processing Now Indicates the Number of Merge Errors

Marketers reviewing email campaign statistics need to know the correct number of messages that were sent, and how that number was reduced by Merge Errors.

Background

Currently, Message Processing shows the number of emails sent, but does not show the number of merge errors.
Merge Errors refer to the records that weren't successfully deployed because of malformed email addresses or incorrect domains.
Marketers need to know the real number of messages that were sent.

Solution

Message Processing now indicates the number of Merge Errors
The platform can be configured to display Merge Error counts next to the "Sending" count.
The Merge Error count is an optional feature that must be enabled in your account. Please speak to your Client Services Representative for more detail on how to enable this feature.

Adjustable Open Pixel Placement Features

Marketers experiencing issues with layout or formatting due to the location of the open pixel can now re-position the pixel.

Background

In some cases, the placement of the open pixel at the top of the mailing can break the alignment of the content or the formatting of the message. the user could reposition the open pixel to a more obscure placement.

Solution

A Marketer can now reposition the open pixel to a more obscure placement.

The adjustable open pixel is a merge block that you can use to specify the placement of the open pixel when creating your content. The merge block is {{open_pixel}} and is selectable from the Personalization tab.

The ability to adjust the position of the open pixel is only available in the mailing body and cannot be included within a content block. If an open pixel is defined, the new feature will replace the original placement with the newly defined location. If more than one open pixel is defined, the open pixel will be included in the first instance only.

Notable Fixes

This release includes 16 updates for performance, stability, and defect resolution.