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Cheetah Messaging Release Notes

  • Updated

Detailed information about the latest releases of Cheetah Messaging. 

May 2022 (22.5) Release

Features will be deployed to all customers during May:

AMER: May 13, 2022

EMEA: May 17, 2022

Japan: May 25, 2022

Features 

Apple MPP - Campaign Overview Export Now Identifies False Opens

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP (Mail Privacy Protection).

Background

  • Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
  • In April, the Campaign Overview report first began reporting the level of false opens, and identifying the number human reads across a campaign. However, the export of the report did not yet include pre-cache and real-reader information.

Solution

  • In May, the Metrics Export from the Campaign Overview report will begin including data to distinguish between false and human opens and reads.

See All Items Associated with a Content Block

Marketers need to be able to review all the items associated with a Content Block

Background

Previously, Marketers were limited to viewing ten items associated with a Content Block.

Solution

In May, Marketer will be able to download a spreadsheet that shows all items associated with the Content Block.

Download Cells and Splits Crosstab Audits

Marketers using A/B testing need to be able to download audits of their cells.

Background

Crosstab audit data from cells and splits campaigns can have more utility in a spreadsheet, allowing Marketers to do further analysis for insights.

Solution

Following the May release, cells and splits crosstab auditing data is available as a downloadable spreadsheet.

Temporary Change

Campaign Overview Report and Export Will Only Include Apple, Not Google or Yahoo Pre-Cache Data

Marketers reviewing email campaign statistics will temporarily only see Apple pre-cached opens, not Google or Yahoo pre-cached opens

Background

  • Since the update of the Campaign Overview report in April, we have been reviewing the new data from pre-caching. 
  • We need additional time to review Google and Yahoo data before releasing it to customers.

Solution

  • In May, we will be temporarily discontinuing the inclusion of Google and Yahoo data on the Campaign Overview report.
  • The report will exclusively use Apple data to report pre-cached opens.
  • This change will be retroactive, after the release, generating reports for Campaigns that show pre-cache data will be updated to only use Apple MPP pre-cache data.

Notable Fixes

  • This release includes 29 updates for performance, stability, security maintenance, and defect resolution.

 

April 2022 (22.4) Release

Features

Apple MPP - Campaign Overview Report Now Identifies False Opens

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP.

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching.

Solution

The first Cheetah Digital report to show false opens from Apple MPP, Gmail, and Yahoo! will be the Cheetah Messaging Campaign Overview report. This will be the only Campaign report that will change in April.

In the April release, Campaign Overview Reports will identify pre-cached false opens from Apple MPP and others that occur after the April release for your region (NA - April 22, EMEA - April 22, Japan - April 27), but not before. Upon release, this update is automatically visible to all users.

Please see Frequently Asked Questions and the Cheetah Messaging Online Help to better understand the new terms and concepts that will appear on the Campaign Overview report.

Usability Improvement - Cheetah Messaging New Tab Position

Marketers editing their Campaigns need to be able to easily navigate through their steps.

Background

Currently in Cheetah Messaging, when a user initiates a new step while creating or editing a campaign, the new tab always appears on the far right end of all the other tabs. When a user goes back several steps (tabs) and generates a new tab, it appears on the far right, not next to the tab that generated it. The tab positions then have no significance or utility.

Solution

Following the April release, when a user navigates to a prior tab and initiates an action that generates a new tab, the new tab will always appear directly to the right of the tab that the user had just been on. This is the same behavior as tabs in a browser.

Notable Fixes

This release includes 28 updates for performance, stability, and defect resolution.

March 2022 (22.3) Release

Features

Message Processing Now Indicates the Number of Merge Errors

Marketers reviewing email campaign statistics need to know the correct number of messages that were sent, and how that number was reduced by Merge Errors.

Background

  • Currently, Message Processing shows the number of emails sent, but does not show the number of merge errors.
  • Merge Errors refer to the records that weren't successfully deployed because of malformed email addresses or incorrect domains.
  • Marketers need to know the real number of messages that were sent.

Solution

  • Message Processing now indicates the number of Merge Errors
  • The platform can be configured to display Merge Error counts next to the "Sending" count.
  • The Merge Error count is an optional feature that must be enabled in your account. Please speak to your Client Services Representative for more detail on how to enable this feature.

Adjustable Open Pixel Placement Features

Marketers experiencing issues with layout or formatting due to the location of the open pixel can now re-position the pixel.

Background

In some cases, the placement of the open pixel at the top of the mailing can break the alignment of the content or the formatting of the message. the user could reposition the open pixel to a more obscure placement.

Solution

A Marketer can now reposition the open pixel to a more obscure placement.

The adjustable open pixel is a merge block that you can use to specify the placement of the open pixel when creating your content. The merge block is {{open_pixel}} and is selectable from the Personalization tab.

The ability to adjust the position of the open pixel is only available in the mailing body and cannot be included within a content block. If an open pixel is defined, the new feature will replace the original placement with the newly defined location. If more than one open pixel is defined, the open pixel will be included in the first instance only.

Notable Fixes

This release includes 16 updates for performance, stability, and defect resolution.

January 2022 (22.1) Release

Features

Improved Content Designer

Background

Marketers use the Cheetah Messaging Content Designer to create dynamic emails in a visual, drag-and-drop environment. Sometimes, they need to directly edit the HTML. Content and complex layouts can create longer HTML that can be difficult to navigate and that may render more slowly. Also, messages larger than 102 KB are "clipped" by Gmail. Marketers using Cheetah Messaging need messages to load and save quickly.

Solution

Marketers using the Content Designer will receive these benefits from this update:

  • Reduced Gmail Clipping - To help reduce clipping, this update decreases the average exported HTML data footprint size by nearly 50%.
  • Faster Rendering for Recipients - The reduced HTML footprint and faster-to-render layout markup will mean that emails will appear more quickly in front of your recipients.
  • More Readable Markup - this update generates cleaner HTML code with enhanced readability to assist with post-processing automation tasks, manual tweaks, and troubleshooting.
  • Improved Performance and Hardening - the updated Content Designer communicates faster than before, uses less bandwidth, and is optimized to support heavier workloads, minimizing potential errors.

SMS One-time and Date-Triggered Campaigns Now Available Through Smart Sending (EDP Sends)

Background

Previously, Marketers using Smart Sending (EDP Sends) gained the ability to send Event-Triggered SMS campaigns. Until this release they did not yet have the ability to create one-time or date-triggered campaigns using Smart Sending (EDP Sends).

Solution

With this release, Marketers can now send not just event-triggered, but also one-time and date-triggered SMS campaigns. Contact your Cheetah representative to have this capability activated for your Smart Sending (EDP Sends) account.

Documentation: Cheetah Messaging Online Help

Messages with Dynamic Attributes can now be Proofed in Smart Sending (EDP Sends)

Background

Marketers use Dynamic Attributes in Smart Sending (EDP Sends) to personalize messages to each recipient. Marketers send proofs of messages to receive and view the emails as they would appear for their recipients. Until now, using Smart Sending (EDP Sends), it was not possible to proof emails that used Dynamic Attributes.

Solution

Marketers using Smart Sending (EDP Sends) are now able to proof messages using Dynamic Attributes, both as HTML and/or Plain Text. This enhancement enables Marketers to send proofs of messages and to view the emails with personalization.

Documentation: Cheetah Messaging Online Help

Cells and Splits in Smart Sending (EDP Sends) - Individual Cells Can Now Have Unique Send Schedules

Background

Marketers using the Cells and Splits capability of Smart Sending (EDP Sends) sometimes need to schedule delivery times at a cell level. This capability already existed in Cheetah Messaging, but was not available when using Smart Sending (EDP Sends).

Solution

With this release, Marketers using Smart Sending (EDP Sends) will gain the ability to schedule delivery times at a cell level.

Documentation: Cheetah Messaging Online Help

Usability Improvement for using Cheetah Platform (EDP) Dynamic Attributes in Cheetah Messaging

Background

Marketers using both Cheetah Messaging and the Cheetah Platform (EDP) are able to use Cheetah Platform (EDP) Dynamic Attributes within Cheetah Messaging Looping Blocks, Dynamic Blocks, and Content Blocks. This functionality enables one version of data to live in the Cheetah Platform (EDP) for use in Smart Sending (EDP Sends), Loyalty, Engagement, etc. and also be used in Cheetah Messaging campaigns. Previously, within the Cheetah Messaging dropdown to select fields, the Dynamic Attributes simply appeared with the other fields, making it difficult to determine which data lived in Cheetah Messaging, and which data was shared from the Cheetah Platform (EDP).

Solution

With this release, Dynamic Attributes are in their own “Dynamic Attributes” section, making it easier for Marketers to find and use them.

Cheetah Platform (EDP) Data Manager Update to Accommodate More Channels

Background

Previously, to prevent campaign failures, it was not possible to exclude the “Email” field when selecting Cheetah Platform (EDP) data in the Cheetah Platform (EDP) Data Manager. The Cheetah Platform (EDP) now supports SMS, and more channels are on their way.

Solution

To support additional channels, Email, Mobile Phone and Member ID are now enabled by default on the Attributes tab in the Cheetah Platform (EDP) Data Manager at the top of the list. They are disabled from editing, and cannot be unchecked by the user.

Documentation: Cheetah Messaging Online Help

Notable Fixes

This release includes 27 defect resolutions, security enhancements, performance, and hardening updates.

 

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