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Cheetah Messaging Release Notes

  • Updated

Detailed information about the latest releases of Cheetah Messaging. 

August 2022 (22.8) Release

Features will be deployed to all customers during August:

NA - August 12, 2022

EMEA - August 16, 2022

Japan - August 31, 2022

Features 

Apple MPP - Projected Open Rate, AB Winners, Filters, Exports &  More!

Marketers reviewing email campaign statistics and configuring campaigns with automatic winners of A/B Testing need to know when an open is not real. Marketers need to be able to filter and export recipients who do not have visible interactions, to segment them for more targeted engagement strategies. Marketers need a projected open rate that can be applied to estimate opens across the entire campaign, and provide “apples-to-apples” parity with historic, pre-Apple MPP open rates.

Background

  • Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers.

Solution

  • In the August release, Marketers will receive:
    • A Projected Open Rate to enable estimation of opens across the entire campaign. See the Apple MPP FAQ for a visual, detailed explanation and a guide on when to use or not use the Projected Open Rate
    • Visibility of the number and percentage of recipients who were pre-cached but who also clicked on a link in the email, or read an email outside of the Apple Mail app, and became visible as a “Real Reader”
    • The ability to exclude false, pre-cached opens from automatic winners when using A/B testing
    • The ability to filter and export pre-cached recipients for targeted engagement
    • The ability to exclude pre-cached opens from triggers
    • The visibility of real opens on the Campaign Comparisons Report
  • With this release, Cheetah Digital has addressed all the areas of Messaging that were affected by Apple MPP.

The Helpful Message Project

Background

  • When something doesn’t work as intended, Marketers need the Messaging application to explain what went wrong and how to fix it.

Solution

  • In this release, the most common error messages in Messaging have been replaced with “Helpful Messages” that provide actionable information and a link to the recommended next step for the user.

Content Designer - Responsive Design for Mobile

Background

  • Marketers need to be able to control how messages will appear when viewed on mobile devices without all changes also appearing on desktops.

Solution

  • While using Content Designer’s Mobile Design Mode, content and design edits can now be made that will by default not appear when the email is viewed on a desktop.

Content Designer - Control of Borders

Background

  • Marketers need to be able to control how borders will appear for more appealing designs.

Solution

  • Marketers can now control border color, thickness, and create 1 to 4 rounded corners.

 

July 2022 (22.7) Release

Features will be deployed to all customers during July:

NA - July 8, 2022

EMEA - July 12, 2022

Japan - July 27, 2022

Features 

Apple MPP - Updates to 3 Campaign Reports

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP (Mail Privacy Protection). Additionally, they need to understand what type of hardware opened the email.

Background

  • Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
  • Since the release of Apple MPP, a rising number of opens have had device type and OS identified as “Unknown.”

Solution

  • In the July release, these reports will begin to offer the option of removing Apple MPP pre-cached opens:
    • Comparisons
    • Geolocation / Table
    • Geolocation Opens

 

Campaign Scheduling Usability Improvement

Background

  • Previously, after selecting a time for a schedule using a mouse scroll wheel, if a user moved down the page and then used the scroll wheel again without clicking out of the schedule picker, the chosen schedule would be changed by the new scrolling action, while outside of the user’s view. The user could then send the campaign without knowing it was set to the wrong time.

Solution

  • To stop this from happening, in the July release the ability to pick a time using the mouse scroll wheel has been deactivated.



Reporting Speed Usability Improvement

Background

  • The time it takes to process a report can be significantly impacted by various user choices, which in some cases, may be unintentional.

Solution

  • In some scenarios when a user creates a report using settings that will significantly delay the completion of the report, a warning is shown.

June 2022 (22.6) Release

Features will be deployed to all customers during June:

AMER - June 10, 2022

EMEA - June 14, 2022

Japan - June 29, 2022

Features 

Apple MPP - Updates to 4 Campaign Reports

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP (Mail Privacy Protection). Additionally, they need to understand what type of hardware opened the email.

Background

  • Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
  • Since the release of Apple MPP, a rising number of opens have had device type and OS identified as “Unknown.”

Solution

  • In June, the Access report will show a proxy-server when an email was opened by Apple MPP.
  • The Comparisons report will allow you to exclude opens from Apple MPP.
  • The Timeline report will enable you to choose total opens, pre-cached opens, or real opens.
  • The Reach report will show both pre-cached and real opens.

 

Notable Fixes

  • This release includes 30 updates for performance, stability, security maintenance, and defect resolution.
  • Among them:
    • Restoring of the “Convert to Text” button.
    • The content chevron not appearing in some cells.
    • Cell names showing inconsistent names when renaming the parent campaign.

May 2022 (22.5) Release

Features will be deployed to all customers during May:

AMER: May 13, 2022

EMEA: May 17, 2022

Japan: May 25, 2022

Features 

Apple MPP - Campaign Overview Export Now Identifies False Opens

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP (Mail Privacy Protection).

Background

  • Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching. Apple iOS15 adoption is now at over 80%, elevating false opens.
  • In April, the Campaign Overview report first began reporting the level of false opens, and identifying the number human reads across a campaign. However, the export of the report did not yet include pre-cache and real-reader information.

Solution

  • In May, the Metrics Export from the Campaign Overview report will begin including data to distinguish between false and human opens and reads.

See All Items Associated with a Content Block

Marketers need to be able to review all the items associated with a Content Block

Background

Previously, Marketers were limited to viewing ten items associated with a Content Block.

Solution

In May, Marketer will be able to download a spreadsheet that shows all items associated with the Content Block.

Download Cells and Splits Crosstab Audits

Marketers using A/B testing need to be able to download audits of their cells.

Background

Crosstab audit data from cells and splits campaigns can have more utility in a spreadsheet, allowing Marketers to do further analysis for insights.

Solution

Following the May release, cells and splits crosstab auditing data is available as a downloadable spreadsheet.

Temporary Change

Campaign Overview Report and Export Will Only Include Apple, Not Google or Yahoo Pre-Cache Data

Marketers reviewing email campaign statistics will temporarily only see Apple pre-cached opens, not Google or Yahoo pre-cached opens

Background

  • Since the update of the Campaign Overview report in April, we have been reviewing the new data from pre-caching. 
  • We need additional time to review Google and Yahoo data before releasing it to customers.

Solution

  • In May, we will be temporarily discontinuing the inclusion of Google and Yahoo data on the Campaign Overview report.
  • The report will exclusively use Apple data to report pre-cached opens.
  • This change will be retroactive, after the release, generating reports for Campaigns that show pre-cache data will be updated to only use Apple MPP pre-cache data.

Notable Fixes

  • This release includes 29 updates for performance, stability, security maintenance, and defect resolution.

April 2022 (22.4) Release

Features

Apple MPP - Campaign Overview Report Now Identifies False Opens

Marketers reviewing email campaign statistics need to know the correct number of messages that were opened, without false-positive opens from Apple MPP.

Background

Since the release of Apple iOS15, an increasing percentage of recorded opens have been not human activity, but open pixels being pre-cached on Apple proxy-servers. Gmail and Yahoo! are also creating false opens through image-caching.

Solution

The first Cheetah Digital report to show false opens from Apple MPP, Gmail, and Yahoo! will be the Cheetah Messaging Campaign Overview report. This will be the only Campaign report that will change in April.

In the April release, Campaign Overview Reports will identify pre-cached false opens from Apple MPP and others that occur after the April release for your region (NA - April 22, EMEA - April 22, Japan - April 27), but not before. Upon release, this update is automatically visible to all users.

Please see Frequently Asked Questions and the Cheetah Messaging Online Help to better understand the new terms and concepts that will appear on the Campaign Overview report.

Usability Improvement - Cheetah Messaging New Tab Position

Marketers editing their Campaigns need to be able to easily navigate through their steps.

Background

Currently in Cheetah Messaging, when a user initiates a new step while creating or editing a campaign, the new tab always appears on the far right end of all the other tabs. When a user goes back several steps (tabs) and generates a new tab, it appears on the far right, not next to the tab that generated it. The tab positions then have no significance or utility.

Solution

Following the April release, when a user navigates to a prior tab and initiates an action that generates a new tab, the new tab will always appear directly to the right of the tab that the user had just been on. This is the same behavior as tabs in a browser.

Notable Fixes

This release includes 28 updates for performance, stability, and defect resolution.

 

March 2022 (22.3) Release

Features

Message Processing Now Indicates the Number of Merge Errors

Marketers reviewing email campaign statistics need to know the correct number of messages that were sent, and how that number was reduced by Merge Errors.

Background

  • Currently, Message Processing shows the number of emails sent, but does not show the number of merge errors.
  • Merge Errors refer to the records that weren't successfully deployed because of malformed email addresses or incorrect domains.
  • Marketers need to know the real number of messages that were sent.

Solution

  • Message Processing now indicates the number of Merge Errors
  • The platform can be configured to display Merge Error counts next to the "Sending" count.
  • The Merge Error count is an optional feature that must be enabled in your account. Please speak to your Client Services Representative for more detail on how to enable this feature.

Adjustable Open Pixel Placement Features

Marketers experiencing issues with layout or formatting due to the location of the open pixel can now re-position the pixel.

Background

In some cases, the placement of the open pixel at the top of the mailing can break the alignment of the content or the formatting of the message. the user could reposition the open pixel to a more obscure placement.

Solution

A Marketer can now reposition the open pixel to a more obscure placement.

The adjustable open pixel is a merge block that you can use to specify the placement of the open pixel when creating your content. The merge block is {{open_pixel}} and is selectable from the Personalization tab.

The ability to adjust the position of the open pixel is only available in the mailing body and cannot be included within a content block. If an open pixel is defined, the new feature will replace the original placement with the newly defined location. If more than one open pixel is defined, the open pixel will be included in the first instance only.

Notable Fixes

This release includes 16 updates for performance, stability, and defect resolution.

 

 

 

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