Introduction

LiveContent activates data into personalized content and makes emails more interactive, personalized, and timely. With LiveContent integrated into Engage+, the real-time personalization powered by LiveContent integration is a seamless way to insert LiveContent elements in email campaigns. For more details visit liveclicker.com.

LiveContent is supported in both Content Designer and Advanced Editor, of Engage+.

To use LiveContent content in Engage+, please contact your Marigold Representative.

Using LiveContent in an Email Campaign

Create LiveContent Campaign

Once a LiveContent account is configured for you by a Marigold admin, you must first create the LiveContent campaigns in your LiveContent account in order to add those elements to an Engage+ email campaign, . Please follow the How To Guides here to create LiveContentr campaign.

Note: You must first sign in to your LiveContent account to access these user guides.

Add LiveContent Content to Engage+ Email Campaign via Content Designer

When a LiveContent campaign is created in your LiveContent account, you can add it directly to an Engage+ email campaign from the Engage+ Content Designer following the steps below.

Navigate to the Content tab of the Engage + Campaign.
From the menu on the right, drag-and-drop the "LiveContent" item into the desired location in the workspace. The system adds a LiveContent content block.
Click Browse in the LiveContent content block, to retrieve the list of published campaigns.
From the displayed list, select the desired LiveContent campaign and then the element to use in the Messaging email campaign.
Click Add Element to insert the element in the Design.

NOTE: The LiveContent Campaign selection modal will only show Live/ non-expired campaigns from the associated LiveContent account.
When finished, click the down-arrow icon within the "Content" tab again to return to the menu of element types.

For more information on using the Content Designer, refer Help.

Preview and Proofing

You can use the preview and proofing feature in Engage+ for proofing and testing your campaign with LiveContent content before launching the campaign to the targeted audience.

Important Note: When using LiveContent content in your email campaign, an impression is always recorded on the content when previewed (or the URL requested in proofing) and will require your LiveContent credit.

There is a work around to prevent charging credits during previewing, through the use of seed list feature on LiveContent. In every LiveContent account, users can add up to 100 seed emails, designed especially for testing. This allows testing of LiveContent content using the value included in the seed list without charging credits. However, this is limited to 1,000 test impressions per day.

So, use the LiveContent Seed List feature, and include the same seed email addresses for testing purposes in both LiveContent Seed List and Engage+ Proofing Group (use specific records) so that the proofing emails will only be sent to the members in the Seed list ofLiveContent and Proofing Group in Engage+.

Add LiveContent Content to Engage+ Email Campaign via Advanced Editor

When a LiveContent campaign is created in your LiveContent account, you can add it directly to a Engage+ email campaign from the Advanced Editor similar to how you add a content block to the campaign.

For more information, refer Adding Assets in Content Editor.

Limitations/ Known Behaviors

Under the GDPR, LiveContent is a data processor. If applicable, please contact your Marigold Representative for the data processing documentation.
When LiveContent content based on the location rule is used, the location of a recipient is derived from the email opener and user agent string.

LiveContent Knowledge Base